Happy Holidays! Merry Christmas. Happy Hanukkah. Happy Solstice. And happy ANY holiday you may celebrate this time of year. And whether or not you have a holiday to celebrate this week, I wish you the utmost love and joy. I’m off for at least the next few days, to...
I’ve been in the copywriting game for almost 15 years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...
What’s next? In short: even more value… I’m putting even more time, energy, effort, and expense into creating more value for YOU in 2020. But there is a catch, described below… Today’s article will be a little different. Instead of sharing a lesson or insight on...
“Copywriting is a now a commodity…” It was 2013. At the Marriott, in Stamford, CT. Across from the world headquarters of Boardroom, Inc., the legendary direct response company, founded by Marty Edelston, run with the help of Brian Kurtz (and many others), and top...
I thought it would be my brightest hour — but it was one of my darkest… A few months prior, I’d landed a gig writing promos for what is still one of the best financial copywriting teams on the planet. There was tremendous upside potential in the job. Getting my...
You can argue with them until you’re blue in the face… You still won’t make the sale. You’re familiar with the classical model of the pushy salesperson? They still exist in the wild, I’m sure. Salespeople too caught up in “closing” to actually pay any attention to...
This is part of why I started requesting 50% of my fee BEFORE starting work… I remember reading about this from both Gary Halbert and Dan Kennedy, very early in my copywriting career. Both had worked with very entrepreneurial clients. And the more entrepreneurial a...
Your unconscious mind is a powerful thing… Sometimes you learn things, and then you forget you learned them. And then, just in the right moment, you remember them. That’s what happened with a really powerful Dan Kennedy copywriting technique I’ll share with you...
At the risk of ruffling a few feathers… Jesus was a great copywriter. Well, maybe not copywriter. Because as far as we know, he never actually wrote anything down. Rather, he was a great platform salesperson. Which is, fundamentally, the same skill delivered through...
Do you suck at writing? Is your English terrible? (Or is it your 2nd language?) I’ve written about this a few times. But I got a new book this past week that made me rethink it. It put things in a new perspective. It reaffirmed the possibility is ALWAYS there for...
I have the kids at home today and I’m getting the house ready for Thanksgiving, so I’m not going to write a regular issue of Breakthrough Marketing Secrets today. But I did want to tell you that I’m incredibly thankful for YOU. I truly appreciate you and your...
Any experience is better than no experience… So many copywriters at the beginning of their careers just freaking spin their wheels! It’s so frustrating, to see from the perspective of someone who has been in the business for a while. You get these people who get...
This works ESPECIALLY well in the most competitive markets. I continue to process the lesson I learned earlier this week, from the $500 million copywriter that you may have never heard of. I think it’s the biggest sales, marketing, and copywriting breakthrough I’ve...
Sometimes, really tactical stuff just works… Earlier this year, I worked on a project with another copywriter, Vitaly Grinblat. It was a promotion for a stock picking service. The market focus and promo topic is irrelevant to this article. We wrote a solid promo....
I’ve been stalking him for a while now… Stefan Georgi is probably one of the best copywriters you may never have heard of. He quietly rose to the top of the online copywriting world by… Crazy idea… Writing copy. A TON of it. In fact, at one point he was cranking...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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