What’s next? In short: even more value…
I’m putting even more time, energy, effort, and expense into creating more value for YOU in 2020. But there is a catch, described below…
Today’s article will be a little different.
Instead of sharing a lesson or insight on marketing, I want to keep you updated as a reader.
While I have many new readers this year (even this month), I also have many who’ve been with me reading the daily articles since 2014.
No matter how long you’ve been reading, I am thankful for you.
And I want to give you more.
Expect more valuable training in 2020…
Here’s what’s up.
I’m taking a sabbatical from client work, to start the new year. I don’t know how long it will last, or if I’ll ever go back to doing big copywriting projects for clients. But I do know that once I’m done with my current projects (there are two of them), I will not take any new client copywriting projects for the foreseeable future. I have a few controls out in the market that I will help clients keep running, for as long as we can.
I am still doing coaching and consulting, as described here. (In fact, I’ll be happy to do more, starting in January.)
But the main focus in the coming year will be to grow Breakthrough Marketing Secrets, and the BTMSinsiders training library.
In the next few months, I plan to create NEW training on a mix of topics, all valuable to you…
— I’ll be creating a course on the fundamentals of entrepreneurial direct marketing. Think of it as “Breakthrough Marketing 101.” Meant for entrepreneurs and marketers. To teach you all the critical skills for helping small businesses grow fast.
— I’ve had many requests for a fundamentals of copywriting course. I have most of the content gathered already. And I look forward to teaching this, likely under a title along the lines of “Breakthrough Copywriting 101.”
— I’ll also be revisiting my client-getting training, for freelancers and other client businesses. I’ll admit this is one of the weakest spots in my BTMSinsiders library, and I intend to make it one of the strongest, within the first few months of 2020.
— I’ll be doing more deep dives into advanced persuasion techniques. Especially focused on the language we use in our marketing and sales messages. Drawn from the fields of NLP and Ericksonian hypnosis, meant for advanced ethical persuasion.
— And I have a whole mix of additional topics I’d like to cover, including more on customer acquisition funnels, what I’m calling “mental operating system” training for performance and productivity, offers, wealth-building, and a whole lot more.
These will be available separately, and included in the BTMSinsiders All-Access Pass.
I’ll also make BTMSinsiders more interactive…
Starting in January, I’ll be inviting BTMSinsiders members to join me for monthly Zoom calls.
These will be online mastermind sessions. You’ll be able to ask questions, and request hot seats, where I work with you on the call to address challenges in your marketing or business.
These will be included at no additional cost. And for BTMSinsiders All-Access Pass holders, you’ll also get access to the recordings.
I am also doing research on additional ways to make BTMSinsiders more interactive. So students of my many courses can support each other. This may be a private group on social media, or through a separate channel. Either way, you’d get access as soon as it’s added.
I’m also contemplating another live event… This would likely be in the fall, and I don’t have much more info than that at this point. But I can tell you BTMSinsiders members will get advantageous pricing.
With this, I’ll be doing more value-first marketing…
You know me. My marketing is seldom hard-sell. Even when it’s urgent, that’s simply to make sure you don’t miss a deadline.
Even when I’m marketing, I’m delivering a ton of value. (A lesson I learned from Gary Bencivenga.)
And so you can expect a mix of content-driven webinars, emails, special reports, and more coming out in the future. All meant to both deliver value while also introducing you to new opportunities and resources I have to offer.
In the first few months of 2020, I’ll also be upping my external lead generation and customer acquisition efforts, building and testing multiple funnels, which will only add to the insights and perspectives I can bring back to you through my training.
All-in, I’ll just be finding more and more ways I can deliver more value to you.
So, what’s the catch?
The catch is a BIG price increase.
When you buy a BTMSinsiders All-Access Pass right now, you get $2,655 worth of training (if purchased separately) PLUS a number of additional training titles that are not independently available for purchase.
That’s all CURRENTLY available training. Plus you get all new training added to the catalog, for life.
In the next year, I expect the dollar value of training in the library could grow to $4,000 or more.
And over the course of your lifetime access, it could increase 10X or more as countless new training titles are added.
For much of this year, you’ve been able to get all the current training, plus all future BTMSinsiders training for $997.
I have a long history of offering overwhelming value at a too-low price.
And while I will always seek to make sure you’re easily able to get 10X to 100X the value in return for what you spend…
As the value grows, the price must go up, too…
With so much new value planned for the coming months, I’ve decided to increase the price of the All-Access Pass Lifetime Access by $1,000, to a new price of $1,997.
Even at $1,997, lifetime access to all current and future BTMSinsiders training is an absolute bargain. $997 is an even better deal.
I’ve already increased the price on the BTMSinsiders website, but I’m giving you a last chance to sneak in at the $997 price…
Until 7 PM US Central time on December 31st, 2019, you can use the coupon code 2019passpricing to get Lifetime Access to the BTMSinsiders All-Access Pass for just just $997.
That’s $1,000 off the new price. And again, this is for LIFETIME access. No future payments required.
After December 31st, I will NEVER again offer the lifetime access for less than $1,997. And so if you’ve been contemplating it, this is your last chance to get a lifetime of training at anywhere near this amount.
I realized last week that we’re just a couple weeks from the start of the next DECADE, not just the next year. I’m looking forward to it being the best decade yet. And I hope you’ll join me in creating that for yourself.
Yours for bigger breakthroughs, now and in the new year and the new decade,