This works ESPECIALLY well in the most competitive markets.

I continue to process the lesson I learned earlier this week, from the $500 million copywriter that you may have never heard of.

I think it’s the biggest sales, marketing, and copywriting breakthrough I’ve gotten in the last 5 years, at least.

And what I’ve sought to do in this video is continue to distill and share this idea in the most powerful, impactful, and broadly-applicable way I can.

So you can apply it in your selling messages, in ANY context, in ANY media (including one-to-one).  To make what you may have never done or only done unconsciously into a conscious and intentional process.

Frankly, if you feel like you’ve been doing all the right things but you’re STILL missing that big breakthrough in your sales and marketing, I think this could be it.

It has me more excited to write my next sales letter/video script than I have been in YEARS.

And I believe if you pay close attention and watch every minute of today’s video, you will feel that it’s a similar-level breakthrough for you.

Yours for bigger breakthroughs,

Roy Furr

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