Breakthrough Marketing Secrets
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“$22k in 24 hours” [email copywriting]

“$22k in 24 hours” [email copywriting]

I love hearing about YOUR success applying what I teach… I got this great testimonial from one of my BTMSinsiders members. — I want to tell you that the email segment of your High Velocity Copywriting worked wonders for me. After following one of your content...
The Hardest Part of Freelance Copywriting

The Hardest Part of Freelance Copywriting

So many newer copywriters struggle with this… One part of copywriting — specifically, freelance copywriting — that can be very difficult. And until you figure out this one thing… Clients just won’t like your copy… But won’t necessarily be able to tell you why. Even...
Stress & Entrepreneurship

Stress & Entrepreneurship

Today, a little unscripted real talk about stress and entrepreneurship… I was struggling to pick a topic for today’s video. Why? Because I’m stressed. It’s not even about work. But it’s impacting my work as an entrepreneur, business owner, freelancer, copywriter, and...
Millionaire Copywriter? 4.5 tips to make it happen

Millionaire Copywriter? 4.5 tips to make it happen

How can you become a millionaire as a copywriter? That’s the question I got from my subscriber, Sean. And honestly, there are a few paths. I know copywriters who have made their first million taking each of these paths. And for some, that wealth has come very fast…...
Expert Business Offer Stack [from Russell Brunson]

Expert Business Offer Stack [from Russell Brunson]

A friend of mine might be stepping into someone else’s expert business… The guy who started the business is not really a marketer or copywriter. And he’s not an expert at marketing or copywriting. He is an author who’s written a couple books and I...
Don’t wait for good things to happen

Don’t wait for good things to happen

What are YOU waiting for? When you were a child, you were trained to wait for good things to happen to you. You waited for the next milestone and the next and the next. But as an adult, if you keep waiting, you’re going to live a life just waiting for the future. And...
Ethical Swiping [copywriting]

Ethical Swiping [copywriting]

Most copywriters use their swipe files all wrong… Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file! But last week, one of my episodes was swiped. No, nobody swiped it from me. I swiped the idea from someone else. I used an...
Get your emails opened [email marketing]

Get your emails opened [email marketing]

How do you get your marketing emails opened? Put simply… If you want to leverage the full potential and profitability of email marketing (the most profitable marketing channel on the internet)… You need your emails to get opened… You need them to be engaged with...
“I’m BROKE AS HELL… Help?” [Roy responds]

“I’m BROKE AS HELL… Help?” [Roy responds]

He said, “I’m BROKE AS HELL… Help?” And I don’t want to share his whole backstory. But broke means BROKE. As in, not always certain about putting food on the table. And yes, it’s in large part due to the pandemic. But my answer is the same. In the...
Every great copywriter I know shares this one quality

Every great copywriter I know shares this one quality

Is this the one quality that makes a copywriter great? I don’t know. But I do know that copywriters, marketers, and entrepreneurs who are successful pretty much ALL have this quality. And if someone comes to me and through their behavior or words shows they don’t have...
You are NOT a Copywriter

You are NOT a Copywriter

Why do you even call yourself a copywriter? I mean, you are NOT a copywriter. Not if you know what’s good for you. Not if you want to actually be successful. Not if you know what matters in business. “Why the heck is Roy saying I’m not a copywriter?!” Well, in part,...
12 Ways to Find Advertising Ideas [John Caples + Roy Furr]

12 Ways to Find Advertising Ideas [John Caples + Roy Furr]

John Caples is one of history’s greatest copywriters… … In no small part due to his dedication to TESTING. He wrote the book on Tested Advertising Methods, of course… But I have another book of his that’s lesser-known, but maybe even better… How to Make Your...
I didn’t want to record this episode

I didn’t want to record this episode

This episode made me uncomfortable… I didn’t want to record it. But I thought it was important for you to hear this message. I wanted you to hear what I had to say. Not only that… This episode was part of a promise… It was a promise I made years ago, that I still feel...
When will you be GOOD ENOUGH? [to get copywriting clients]

When will you be GOOD ENOUGH? [to get copywriting clients]

It’s easy to feel like an impostor when you haven’t even really gotten started yet… I mean, it’s so easy to buy an infinite amount of books, programs, and memberships, to keep learning. And you can subscribe to even more emails, channels, and podcasts for free. (And...