Eugene Schwartz was absolutely one of the best copywriters who has ever lived…
And in advertisement after advertisement, he used this same trick.
And if you use it, you can automatically, instantly improve the selling power of your copy.
It’s a language trick.
It’s not hard to implement.
You can do it pretty much immediately.
And it’s easy, too.
When you use this trick, your reader will feel confident they’ll get the result you promise…
In fact, their success will feel almost automatic!
Okay, so maybe I’m selling it a little hard? Or maybe not.
The specific language we use is pretty powerful.
And this simple language trick communicates a certain “success quality” to your offer that often slips right into your reader’s subconscious.
To the point where they are looking to buy, almost from the moment they read your headline.
Even better: in today’s episode I dug into my file of Gene Schwartz breakthrough ads and show a bunch of examples (in the video version — I read the headlines if you’re a podcast listener).
Yours for bigger breakthroughs,
Links related to this episode: