Do you know what Direct Marketing Rule #1 is? This is the difference between direct marketing and brand marketing. Between direct response advertising, and image advertising. It’s not about the media you use. Or the style, or length. It’s not about the voice. It’s...
The best markets are competitive markets… But as a marketer, that’s challenging. Because even though the rewards are higher, so are the risks. So the question becomes, how can you stand out? How can you make your offer uniquely positioned so your prospect will choose...
Is selling evil? Is it moral? Is it ethical? What’s your take? Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on. I got the question from a subscriber. And if you’ve been a subscriber for long enough, you probably know my answer. ...
What can small businesses (especially physical-location, brick-and-mortar businesses) do TODAY for cash flow and to prosper? I did a quick 10-minute video interview on this topic with Oscar Calderon, who has been a Breakthrough Marketing Secrets reader and follower...
This is some of the best copywriting career advice I ever got from Clayton Makepeace… With his recent passing, I’ve been running a mental catalog of all the tips and insights I got from him, that I’m grateful for. I wrote an earlier version of this article almost 6...
Have you ever let a client talk you down on fees? Today I went deep on why you should never negotiate the fee for your expert services. — Why copywriters, consultants, agencies, and other expert service providers should never, ever let a client negotiate their fee...
Have you ever written an email or ever piece of copy that just didn’t connect or flow? You knew somehow working in a story in the beginning would get readers more engaged. You knew to make sure you still asked for action at the end. But in the middle, you got lost....
Here’s why Positive Thinking doesn’t work… Have you ever thought “But I just need to think positive about this…” and hoped that if you did, everything would change for the better? Did it? Have you been “thinking positive” about this whole coronavirus crisis? Is it...
What are the fee and deal options to getting paid as a copywriter? Today I recorded a quick video to share the 4+1 main ways copywriters can get paid. And yes, that includes royalties. I share pros and cons of each approach, and how depending on where you’re at, all...
Everything you know about copywriting “power words” is wrong… We were taught they work. We were taught they get attention. We were taught they get engagement. We were taught that good copy NEEDS power words to make the sale. (There’s a whole list of ‘em that I am...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![9 Criteria of a Perfect Copywriting Client [from Clayton Makepeace]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/04/jonathan-hoxmark-6VWTC9sWu8M-unsplash-300x199.jpg)
