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How to Structure Email Marketing Copy

How to Structure Email Marketing Copy

How do you write emails that get people to click? [Hint: you’re reading an example.] One of my subscribers, John, said he’s new to email copywriting. And he wants to know how to structure email marketing copy. A lot of people in my position would just give a...
Write Interesting Copy in a Boring Industry

Write Interesting Copy in a Boring Industry

Is your industry boring? Some products and services are inherently sexy or exciting. Others are downright dull, drab, and boring. I got a question from a reader, Trint. He wanted to know how to write interesting emails — and be persuasive — in the life insurance...
Fake Productivity [activity masquerading as accomplishment]

Fake Productivity [activity masquerading as accomplishment]

Too many people practice fake productivity… This is when they get a lot of “stuff” done… But they never really accomplish anything. Call it busywork. Call it spinning your wheels. Call it whatever you want. Dan Kennedy called it “activity masquerading as...
3-Part Copywriting Headline Formula

3-Part Copywriting Headline Formula

I’m not a fan of “swiping” headline templates… You just end up with inferior copy.  B-level at best. Copy built to copy what came before. Not copy built to actually connect with the audience.  Based on the conversation going on in their head NOW, today… And then to...
Build your 1st funnel [internet marketing]

Build your 1st funnel [internet marketing]

If you start with techniques, tactics, and technology, you will forever spin your wheels… When I got the subscriber question below, this was clear. Someone has been sold a bunch of magic pills, in the form of tech, techniques, and tactics. All of which may work (I...
Do NOT practice Gratitude in the AM [do this instead]

Do NOT practice Gratitude in the AM [do this instead]

Do you practice gratitude in the morning? Do you wake up every day and think of what you’re thankful for? If you do — or if you’ve ever thought you should — stop! It’s a big mistake. At least if you want to live a big life. At least if you want to have a big impact....
Dan Kennedy’s 10 Questions to Ask Before You Write Copy

Dan Kennedy’s 10 Questions to Ask Before You Write Copy

Dan Kennedy’s book, The Ultimate Sales Letter, is one of those must-reads for copywriters… Even if what you write isn’t “sales letters” in the traditional sense, it’s all about writing copy that gets action. But before you ever start writing copy or creating your...