Strategic Thinking in a Time of Crisis [replay]

Strategic Thinking in a Time of Crisis [replay]

The economy is crashing… And things are likely to get worse before they get better. The US stock market officially entered a bear market — down 20%+ — this week and nothing suggests this collapse has found the floor yet. Every asset class besides housing is tanking…...
Copywriting Tip: Use the LEGO method for powerful Big Ideas

Copywriting Tip: Use the LEGO method for powerful Big Ideas

Today, a copywriting tip that comes from playing with LEGO blocks… For real. If you know how to put together two LEGO blocks… You might just know how to assemble your copywriting research into a Big Idea that has the potential to generate a ton of sales. I’ve heard of...
Your STYLE is costing you sales! [A-List Copywriter Secret]

Your STYLE is costing you sales! [A-List Copywriter Secret]

I used to be in love with the sound of my voice… Except, instead of my actual voice, I was in love with my WRITING voice. But here’s the thing. Nobody really wanted to read THAT writing. It was overly-stylized.  Flowery.  Too much puffery. The STYLE made it about ME...
Copywriters Make More Money: DO THIS for your reader

Copywriters Make More Money: DO THIS for your reader

There’s a common mistake I see in copy — and if you’re making it, it could be killing your sales… Listen: If you wanna make a lot of money as a copywriter, you gotta make the cash register ring. Bar none. Whether you’re writing for clients, an employer, or your own...
World’s Best FREE Sales Training

World’s Best FREE Sales Training

Why don’t YOU have more clients or customers for your business? Is it because you struggle to have conversations with prospects — and close the sale? For many it is. And for many, there are many misconceptions about selling. “Why wasn’t I born charismatic, charming,...
Emotional Reasons Why We Buy [+Dan Kennedy’s 5 Emotions]

Emotional Reasons Why We Buy [+Dan Kennedy’s 5 Emotions]

The rumors of Dan Kennedy’s death were greatly exaggerated… And in the ultimate comeback play, he managed to engineer YET ANOTHER sale of his publishing business… This time to Russell Brunson and the ClickFunnels team. (Seriously, he’s up to 4-5, with Dan collecting a...
Why I Hate (Most) Marketing Certifications

Why I Hate (Most) Marketing Certifications

Most marketing certifications are a total rip-off… I just got yet another pitch by email… For yet another marketing certification… Which reminded me… I HATE MARKETING CERTIFICATIONS! Not ALL of them — but MOST. And it’s for a very specific reason: MOST are...
5+1 ways to answer the pricing question [freelance writers]

5+1 ways to answer the pricing question [freelance writers]

“So, how much do you charge?” Too many freelancers DREAD this question. Probably because it often comes too early in the conversation with a prospective client. … Before you’ve really justified your value. … Before you’ve finished your pitch. … Before you’ve...