Breaking down a very powerful piece of copy…

The following is a piece of spam, sent to me as a website owner… But as I read it, at first it didn’t feel like spam. In fact, it’s incredibly well-written. It’s really good copy, and I think it’s probably pretty effective. I ended up not responding to it.  But I did...

How to speak to the soul of your market…

This is one of the most powerful selling lessons I’ve ever learned — and almost nobody talks about it… I was reminded of it recently as I was talking to a client. We were talking about how in today’s market, almost every effective investment promotion is centered...

What actually creates marketing profits?

Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...

How to quickly test your marketing messages…

For every 10 marketing messages you put out, you’ll find one dramatically outperforms the rest… And as much as experience helps, it’s almost impossible to figure out which is which ahead of time. Your favorite idea?  Nobody responds. The one you loathe but decide to...

Do this if you’re serious about achieving success…

What are you willing to do for success? How hard will you work? How much hustle will you invest in reaching your goals? What if I told you you need to invest less? What if I told you that you need to focus on doing the opposite? Don’t get me wrong.  I work hard.  I...

The ultimate persuasion secret

This is incredibly simple — but profound… I’m going to tell you how to persuade anyone. And if you use this ethically, you have the potential to create substantial success and riches for yourself. In fact, there are many areas beyond business where you could use this....

Why you MUST get picky about clients…

Most freelancers have absolutely THE WORST attitude on which clients they’ll take… I guess that’s probably why most freelancers don’t make that much money. Seriously. Every salary survey I’ve ever seen for copywriters is pretty dismal.  At least, in comparison to what...

Two ways to use buying criteria to persuade better

What controls our buying decisions? Why do we decide to buy one product over another?  Why do we choose to make a purchase today, when we’ve held off for the last three months?  What moves us to finally say yes once we’ve heard the 14th reason we should get something?...