Copywriting Royalties: % of profit vs. % of revenue vs. ???

Your client wants to pay you a percentage of profits — should you take it? That’s the fundamental question I answered in today’s video issue of Breakthrough Marketing Secrets. — You’ll hear about structuring copywriting royalty deals. — You’ll get a comparison of...

Capturing today’s sentiment with your marketing

What is your prospect feeling RIGHT NOW? Depending on your market, it could be any of a number of different feelings. But you know the headlines they’re reading… — Coronavirus pandemic. — Public gatherings canceled. — Regional quarantine. — Schools closed. — Stocks...

Starting a client business (3 minimum requirements)

I want to make it as easy as possible for you to start a client business… Too many people sit at the starting line.  Never getting started.  Never getting going. Never taking those first critical steps.  Steps you MUST take, whether your goal is a side income,...

Thoughts on the coronavirus, economy, and your business

I’ve been hesitating to write this… In October 2012, I wrote an email to my list with the subject line “The hurricane missed me — and you don’t want to miss this.” I’d been attending the AWAI Bootcamp down in Delray Beach, Florida.  I think that was the year the power...

Can you get rich selling books?

Have you written a book?  Or do you plan to? (Or maybe you’re in the middle of one, looking for that light at the end of the tunnel…) If so, I imagine part of what you’ve thought about is all that money that’s going to come flowing in the door, as soon as your book is...

Build A Thriving Client Business

Do you know the 14 milestones you’ll pass in building a thriving client business? I’ve just recorded the introduction video to the brand new and revamped Client-Getting Blueprint training for BTMSinsiders.  I’ll be adding it to the catalog and updating BTMSinsiders...

A devastating secret, and a deadline…

What I’m about to tell you is the secret to how I finally became a full-time freelancer and entrepreneur… Before this, I’d been a dabbler. I’d had some clients, yes. I’d had some success, yes. But I was stuck. I was stuck in a job that was just good enough I couldn’t...

Get Copywriting Clients

How can I get my first copywriting client? That and a thousand variations on it are, by far, the most common questions I get from readers. And I have such a big queue of reader questions that are basically asking the same thing, that I decided to create an epic video...

3 big tips for writing bullets [copywriting]

If you want to write powerful sales copy, one of the single-best skills you can develop is writing bullets… And I’m even stating that knowing today’s top copywriters probably use less bullets than ever! With the rise of multimedia (VSLs and other video promotions),...

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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