$500-million copywriter spills his secret…

I’ve been stalking him for a while now… Stefan Georgi is probably one of the best copywriters you may never have heard of.  He quietly rose to the top of the online copywriting world by…  Crazy idea…  Writing copy. A TON of it. In fact, at one point he was cranking...

What peak performers know about making $1,000+/hour…

Imagine your perfect workday… You probably know what it feels like.  Because you’ve had days, or even just a few hours, where you’ve felt how you’d feel. If you’re on the phone with prospects, you’re having the exact conversation and interaction you need to close the...

Be successful, faster [+how to measure progress]

When you’re in the room with a billionaire, you pay attention… Now, I’m not sure he was a billionaire, at that moment.  He might of simply been well on his way.  But by the time I was listening to Bill Bonner’s speech, he was running a company that was easily making...

RANT: There is no magic pill!

Okay, so I may regret this one… And yet, I couldn’t help but rant. This came out of a customer service issue around The Copywriter’s Guide to Getting Paid. But the true problem may lay many layers deeper.  At the level of believing in magic pills.  At the level of...

Be more attractive by playing hard to get…

No, this is not an article about dating… However, I did intentionally use the language of dating.  Because I think it works as a great metaphor for selling. I’m sure you can remember a time when you had a romantic crush who wouldn’t give you the light of day.  Maybe...

The case against Hustle & Grind (work less for more success)

“All work and no play makes Jack a dull boy…” Do you HUSTLE? Do you GRIND? Are you putting in 110%? Our culture seems to be effort-obsessed.  Work more.  For more results.  And in doing so, you’re somehow doing life and work right. (The flip side being that if you...

Transition to full-time freelancing…

I’d put it off for too long… From the moment I started work at my first full-time marketing job, they knew I had one foot out the door. I’d been clear in 2005 that I intended to eventually become a freelancer.  And my boss told me that he wanted to keep me so happy...

How to get the success ball rolling…

You’re trying to do too much… You’re over-extended.  Under-focused.  Spread too thin.  And success just isn’t happening as quick as you’d like it to come. At least, that’s my wild guess about the guy who sent in the question for today’s Mailbox Monday issue. Now this...

Scientific Advertising by Claude Hopkins [One Big Idea]

Claude Hopkins was about 100 years early… Because his book is more relevant today — with the internet, and the trend toward data-driven marketing — than it has ever been. I share a story from earlier this week, where I was advising a local college on updates to their...

How to get clients for webinar projects…

Wanna make good money on client work? Webinars are a smart way to do it. They’re high-value.  Meaning, they have a lot of moving pieces, and clients often need someone who understands how those pieces fit together.  And they’re willing to pay more for that skill....

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