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AI Copywriting Deep Dive with Sam Woods | Artificial Intelligence, Chat GPT, GPT-3, & more!

AI Copywriting Deep Dive with Sam Woods | Artificial Intelligence, Chat GPT, GPT-3, & more!

by Roy Furr

Most AI Copywriting “gurus” just started using artificial intelligence to write copy with the launch of ChatGPT… Sam Woods has been using AI tools as a copywriter since 2019… And the additional experience shows. He’ll give you ideas for prompts to improve your...
3 Tips For Better Delegation | Marketing Team Management & Leadership

3 Tips For Better Delegation | Marketing Team Management & Leadership

by Roy Furr

If you want to be a leader, to achieve bigger results with a marketing team… You need to learn how to delegate work effectively. I’ve been doing this — for better and worse — since VERY early in my marketing career. And it’s always put me in positions of higher...
How to Think Like a CEO | Business Leadership for Entrepreneurs

How to Think Like a CEO | Business Leadership for Entrepreneurs

by Roy Furr

“What got you here won’t get you to the next level.” That’s a good rule in life in general — but especially with business growth. Often the skills and strengths that allow us to create one level of business actually hamper our growth at the next level. The...
Hiring Freelancers vs. Agencies vs. In-House Copywriters & Marketers

Hiring Freelancers vs. Agencies vs. In-House Copywriters & Marketers

by Roy Furr

Should you hire a freelancer? An agency? An in-house employee? Today’s episode is about hiring copywriters and other marketers, including marketing agencies. I’ve been on pretty much all sides of this equation, since I got started in marketing in 2005. And I’m NOT...
Don’t press play if easily offended | It’s not your fault (or is it?)

Don’t press play if easily offended | It’s not your fault (or is it?)

by Roy Furr

I was frustrated when I hit record on this one… So it comes with a warning label: Don’t listen if you’re easily offended. Because some days I feel like there’s just a huge ocean of perpetual beginners in marketing and copywriting… That’s the nice word for it.  You...
He built a $250,000 client business with this one simple idea | Adrian Moreno [Interview]

He built a $250,000 client business with this one simple idea | Adrian Moreno [Interview]

by Roy Furr

In today’s podcast interview episode, Adrian Moreno demonstrates the one simple idea he used to build his $250,000 client business… Pay attention… Because from the moment the episode starts, he’s demonstrating this simple process. You’ll learn how he discovered it…...
“Early is on time, on time is late” | How to be professional

“Early is on time, on time is late” | How to be professional

by Roy Furr

If you want me to respect you, show me first that you respect my time… There is no faster way to lose the respect of a successful, busy person than to waste their time. I’ve valued this for a long time. I’ve practiced this for a long time. Basically, if I need to be...
There’s a reason NOT to hire beginners | hiring a digital marketer or copywriter

There’s a reason NOT to hire beginners | hiring a digital marketer or copywriter

by Roy Furr

https://www.youtube.com/watch?v=JLw-NC7JAL0 You’re gonna love me or hate me for this… In today’s episode, I talk about hiring beginners… Hiring digital marketers, copywriters, or really any talent… And I talk about it from both sides… … The hiring side, where you’re...
There will ALWAYS be BAD CUSTOMERS | The customer is NOT always right

There will ALWAYS be BAD CUSTOMERS | The customer is NOT always right

by Roy Furr

Sometimes, you have to deal with some really BAD CUSTOMERS… And the sooner you realize that “the customer is always right” is stupid advice from people who’ve never actually run a business…  The better. Because when you deal with a BAD customer, that customer is often...
How To Deal With Information Overwhelm | Too Much Information, Too Many Things To Do?

How To Deal With Information Overwhelm | Too Much Information, Too Many Things To Do?

by Roy Furr

It’s EASY to feel overloaded with all the information out there when you start to learn a new subject… Especially something so emotionally-loaded as how you’re going to make a living, how you’re going to take care of yourself and your family… So when you’re learning...
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What Is Breakthrough Marketing Secrets?

Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

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