Expect Irrationality [persuasion psychology secret]

If you want to be truly persuasive… There’s something simple you must understand. Your prospect will not behave in logical ways. They will not behave in rational ways. They will often respond in ways you think are crazy. They’ll often do things that are completely...

Simple Tip to Accomplish Your Biggest Goals in 2021

Do you have big goals for 2021? Did you make New Years Resolutions? Is this year going to finally be the year you create breakthroughs in… — Your business? — Your career? — Your relationships? — Your health? — Your wealth? — Your fitness? — Your happiness? Right now,...

Cold Emails to Get New Clients [what really works]

I get so many TERRIBLE cold emails trying to get me to become a new client… And not just emails.  DMs, too.  Especially on LinkedIn. So many bad pitches. So many people I just don’t want to respond to. So many people who won’t get my money…  Or the money (or even...

#1 Best Book for Copywriters [completely unexpected]

I DID NOT expect this to be his recommendation for the #1 best book for copywriters… A-list copywriter Dan Ferrari shared this a bit back… He promised the best book for copywriters… He said he’d learned it from his first copy chief, Aaron Winter — another A-lister…...

Easy Email Follow-Up Hack

I use this email follow-up hack pretty much every day… It’s so simple. It’s a way to implement one of the most powerful high-ticket selling strategies I know. And, it works! It seriously makes my life so much easier, at least on the email follow-up front. It closes...

Feeling USED by clients? [5 tips to get respect]

Have you ever felt USED by clients? Whether you’re a copywriter, freelancer, coach, consultant, or any other kind of service provider running a client business… It’s a NORMAL thing to end up in a situation where you’re not feeling the respect… Where you’re not getting...

Make each ad you write a GIFT!

Do your prospects feel like each advertisement or marketing piece they get from you is a GIFT — a present? This might sound a little wild… But hear me out… This is my last video before Christmas (I’ll be back next week)… And I wanted to share this simple...

Financial Independence Through Copywriting [how to do it]

She wants to quit her 9-5 and become financially independent — through copywriting… That’s the gist of this question I got from a subscriber… — Roy, I am a 9-5 worker looking to replace my monthly salary with an online business. I don’t come from a writing or...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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