Freelancers: Delete your website today

Do you have a website for your freelance copywriting (or other freelance) business? Delete it. No, seriously. Delete it. Unless you have a finely-honed traffic-getting system that’s… — Bringing highly-qualified clients to your website… — Getting them to raise their...

2 big marketing breakthroughs, from the Grand Canyon

So, we just got back from the Grand Canyon… If you’ve been wondering where I disappeared to last week, wonder no more. My family and I loaded up our van and headed West… Across Nebraska, through the Colorado Rockies, around Utah (with stops at Arches and lots of other...

Get High-End Copywriting Clients (One Powerful Way To…)

Today, one of my most powerful methods for landing THE BEST copywriting clients… I’ve used this exact same method many times.  To land many top clients, and to establish myself as a proven and in-demand freelance copywriter. I’ll share one story below, of how I used...

Be more productive by NOT working…

Is this the secret of maximum productivity? I recall years ago reading an article about productivity.  It was trying to figure out the amount of hours that should go into a work week to maximize productivity. Now, in our #Hustle, #Grind, and #CrushIt world, many...

Client-centered sales and marketing

So much of what makes a great salesperson is their perspective… And this applies when you’re selling one-to-one, as a salesperson, as well as one-to-many as a marketer or advertiser. You really have two places you can focus. — You can focus internally, on yourself. —...

Copywriting: If you don’t feel it, kill it…

Today, let’s talk about the pain of creativity-for-hire… And then what to do when your writing turns into a hard slog. Our starting point… Copywriting is HARD. Anybody that’s telling you that it isn’t is trying to sell you a magic pill.  And magic pills may be pills,...

Can you be FUNNY and still sell?

Knock, knock… Who’s there? A salesman… GO AWAY! Have you ever tried to be funny as part of a sales message? How did it work for you? Or maybe you’ve heard you’re not supposed to use humor in copy…  And so you’ve stifled every one-liner, pun, or humorous quip that’s...

The 1-Page Marketing Plan by Allan Dib [One Big Idea]

I didn’t want to review this book — and at first I hated it… And yet, The 1-Page Marketing Plan by Allan Dib has nearly 1,000 reviews on Amazon — and the average is 4.8 stars! Was it something wrong with ME? Was it something wrong with THE BOOK? And is there still...

What do you say when you talk to yourself?

You are ALWAYS telling yourself stories… Have you ever used the phrase “hard-earned money”? If so, what were you actually saying about money?  That it is hard to earn?  That it’s hard to come by?  How do you think that belief manifests itself in your life? And yet, as...

In defense of branding…

Do I contradict myself?  Very well then I contradict myself; (I am large, I contain multitudes.) — From Walt Whitman’s Song of Myself Yesterday, I railed on brand marketing as full of, and I quote, “Buzzwords and Bulls***.” Today, I’ll do the branding folks a favor...

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