Why I hate network marketing…

I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...

Stop studying marketing (study this instead)

Here’s today’s Video Friday issue… Once you have the fundamentals down, there’s something else you should focus on… You don’t need to learn more about marketing funnels, offers, copy formulas, headline swipes, or any of that. Sure, that’s useful knowledge. But there’s...

Go toward what makes you uncomfortable…

It’s science fair time again… My kids’ school has an annual science fair, in the middle of winter. It’s required for 5th graders.  Optional for everyone else. We’ve encouraged the kids to participate every year.  And every year it’s gone really well. We typically try...

Simple 6-step selling formula…

When you clean your desk, sometimes you find gold… …  Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me.  While I have — at various times — been better or worse, my default seems...

Reason Why Advertising [by John E. Kennedy]

He was the first direct response copywriter… In May 1904 a young John E Kennedy walked into the saloon at street level, downstairs from the Lord & Thomas Advertising Agency. He sent a note upstairs with a young bell boy. The note was addressed to Mr. Ambrose...

Getting clients when copywriting is your retirement gig

I love the idea of copywriting as a retirement gig… You’re retired.  Presumably you have more flexibility in your income needs (hence why it’s retirement, and not just an ongoing career).  And you may want the flexibility to travel, take time off, and so on....

Content Marketing: A Simple, Effective Strategy

Here’s today’s Video Friday issue… It reveals a remarkably simple — yet highly-effective — strategy for creating content marketing… Make sure you watch until the end though, because there is one big twist I put on it that reveals how to actually make this effective as...

Sales tip: neediness is unattractive…

This is just one of those principles that need to be brought out from time to time… I don’t have a particular reason for doing so today, except for the fact that today seemed like a good day to do it. When you’re selling — in person, at a distance, or through media —...

Lying and cheating to get customers… [BenefitWallet scam?]

I’m a bit fired up, so look out… I got a letter in the mail that was very confusing. It was from BenefitWallet, a company I’d never heard of. It was a “Welcome to BenefitWallet” letter, telling me that they’d opened up a Health Savings Account for me. Except… I...

The FEF formula for more effective ads…

Have you ever heard of the FEF formula? Probably not.  Because I just made it up to get you to read this — at least, this name for it. But the reality is that it’s something I think about on a semi-conscious level during pretty much every minute I’m writing copy. And...