Getting new clients (and ending the feast-famine cycle)

Let’s talk about how to get more clients, giving you more money, more often… Welcome back!  I hope you had a safe and happy Thanksgiving, with plenty to be thankful for. It’s Mailbox Monday, the day where I answer YOUR questions about marketing, copywriting, selling,...

Grateful

Let’s talk about Thanksgiving, and gratitude… First, a little housekeeping.  Thanksgiving break starts tomorrow, so you won’t see any Breakthrough Marketing Secrets essays on Wednesday, Thursday, or Friday.  I’ll be back on Monday, November 26th, and I think it’ll be...

Writing an Email Autoresponder Series using Story Selling

Stories are the most effective means of persuasion — they’re also AWESOME for email autoresponders… At the very bottom of this email, you’ll find a very generous testimonial I just received for my Story Selling Master Class.  It is NOT today’s Mailbox Monday question,...

4 Quadrants of Personal Growth

What if your barriers in business and your career had nothing to do with your business or career? What if the real breakthrough you’re looking for came from looking at another area of your life entirely? Today, a model, picked up from an author I read voraciously in...

100-year-old trick to make clients value you more…

Most people would mistake this for a lesson that originated with Jay Abraham… After all, of all the modern masters of marketing, he’s the one who teaches this principle most often. And today, as I understand it, Jay’s methods have helped his clients generate well over...

“I am not an idiot…”

Today’s issue will be a little bit different… I have a handful of themes that all fall under the category of, “I am not an idiot.” Not just me having that reaction. Rather, ANYBODY having that reaction.  Including your prospects. This is really powerful stuff.  Nobody...

How (and when) to pick a copywriting niche…

“There’s riches in niches…” I’ve heard this said over and over (and over) again. And in general, I agree with it. In fact, it’s part of the reason I’ve doubled-down recently on the financial copywriting bit, and largely ignored almost every other opportunity that’s...

Swipe file copy: how to transition into the offer [video]

Can you smoothly transition into asking for money? It’s the moment of truth… You’ve set up your prospect’s need, want, and desire for your product or service… They know you have something to sell them — and they want it. But how do you make that transition WITHOUT it...

Starting from nothing to become a huge success…

Let’s talk about success.  Specifically, starting from wherever you are — even if it’s at square one — and becoming successful. I was recently on a copywriting forum where a new copywriter was asking for advice. He railed off the long lists of all the advantages he...