The ideal selling process…

We are all standing on the shoulders of a giant… I’ve talked about Eugene Schwartz many times before. And his book, Breakthrough Advertising. (A good starting point would be my One Big Idea video.) This book, beyond all others, truly gets at the core principle of...

How (not) to get clients…

Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...

Ask by Ryan Levesque [One Big Idea]

I’m peeling back the curtain, and revealing what I’m doing to you… Not only that, I’m practicing what I preach! You could call today Ask day.  Because this morning I used the One Big Idea from Ask by Ryan Levesque to gather market research on how I can serve you...

Your deepest, darkest desire…

What motivates us? Sure, there’s the good, the true, the beautiful. We’re motivated because we believe a better world is possible, and we want to make it real. We’re motivated to create the best life for ourselves, our loved ones, our community, our country, our...

How to win attention, every time…

Your prospect doesn’t need to sit through another sales pitch… Think about this.  You aren’t sitting around, waiting for someone to sell you something.  And you pretty much never go looking for it. There’s one rare exception to this. When you reach a point where...

How to Overcome Writer’s Block

Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...

Get started as a financial copywriter…

It’s widely considered to be the most lucrative niche for copywriters… And rightly so. When you have a winner in the financial niche it can very easily cross $1 million and potentially climb into the tens of millions of dollars in sales. Typically the most financially...

No Excuses

If you want to instantly create a better life for yourself, stop making excuses… I heard that on Mike Mandel’s Brain Software podcast yesterday. And it’s something that I have been thinking about and focused on quite a bit recently. Before I get into the meat of this...

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