Big Idea Copywriting: The 3 Big Idea Types

Big Idea Copywriting: The 3 Big Idea Types

If you want to become a truly great copywriter… The kind of copywriter who can generate millions of dollars in sales, off a single promotion… You need to understand BIG IDEAS. Big ideas move markets.  They capture the prospect’s attention and imagination.  And they...

How to Increase Sales Conversions on Paid Advertising

I’ve talked to advertisers spending thousands of dollars per day, who think a conversion is a singular event… (I’ve been there, so I guess I can’t blame them…) You spend some money, and someone buys or they don’t. They converted, or didn’t. But here’s the thing. The...
Ask — And You Shall Receive!

Ask — And You Shall Receive!

How am I getting some of the world’s best direct response copywriters and marketers on my podcast? Simple: I’m ASKING. If you want something, you need to ask for it. Further, you need to shift your identity into being the type of person who asks for what you want....
What Every NEW Copywriter Needs to Know About Getting Clients

What Every NEW Copywriter Needs to Know About Getting Clients

Most NEW copywriters don’t understand what they’re actually getting paid for… I see it over and over again. A LinkedIn profile… A bio on some freelance or social media site… On their website. They think they’re getting paid for one thing… When really clients want...
My RUDE Deadline Policy [email marketing tip]

My RUDE Deadline Policy [email marketing tip]

Is it crass to lean on deadlines in an email campaign? Is it rude to set an arbitrary deadline, and essentially ask prospects to “take it or leave it”? I got a subscriber email yesterday that pointed in that direction… And while I tend to agree with the sentiment… It...
Mastering the Mental Game of Entrepreneurship [3 BIG tips]

Mastering the Mental Game of Entrepreneurship [3 BIG tips]

Today I have 3 BIG tips for you on how to master your mental game… Coming at this from the perspective of entrepreneurship. Your capacity to succeed as an entrepreneur — whether you’re a freelancer/solopreneur or building something bigger — is pretty directly related...