The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant…
The book may have been first published in 1966…
But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced marketers today.
And in this episode I’m sharing yet another new breakthrough that I guarantee you’ve never heard before…
Specifically about where on the awareness spectrum you’ll find the buyers in your market who are ready, willing, and able to spend the most money (and how to cater your pitch to them).
Not only that, I’m layering this lesson on top of another lesson on market awareness, that shows you where to focus to create the most scalable offers.
Together, you’ll see exactly how to target the levels of awareness for maximum scale and profits.
NEW Breakthrough from Eugene Schwartz’s Levels of Awareness
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Message-Market Match: The Golden Key
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BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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