Is this THE MOST important copywriting question?
Maybe…
So when it showed up in my mailbox, from a subscriber, how could I say no?
>>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain?
Good news: if you’ve been following me for any length of time, you’ve probably already downloaded the main thinking tool you need for this.
It will be familiar.
But in today’s episode, I’ll go deeper…
With specific thinking prompts (no, not AI, these are prompts to stimulate YOUR REAL INTELLIGENCE) to deeply understand your reader and what will make them buy.
Copywriting: How to get inside the hearts and minds of your readers…
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Emotional Direct Response Copywriting Course
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
– – – More from Roy – – –
Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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