Copywriting can make sales — and I don’t want to diminish that act of making money show up…

But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales.

It has to be built on something deeper.

A connection much bigger than what it takes to get them to part with money today.

It’s built on PERSPECTIVE.

Your point of view.  About the market, and the problems you solve.

Do this right, and it’s a secret marketing and positioning weapon that makes every sale easier.

Your Brand Perspective & Voice

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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