Chris Haddad will punch you in the gut…
Emotionally and metaphorically — with his copywriting.
Take this headline…
“He kissed me like his sister, and I knew I was alone again…”
There’s a truism that says people buy based on emotions and justify the decision with logic.
Well, with an opening like that, the right target audience is SOLD.
They just need to know what they’re buying is a solution to THAT emotional devastation.
That emotional copywriting is why Chris’s copy has generated over $700 million in sales, much of that of his own products.
And while Chris is a wildly successful entrepreneur and copywriter, he’s also one of the most down-to-earth and genuinely kind people you’ll meet.
And so it was a delight on all fronts to be able to interview him and share it with you.
And now I get to share it again, as the FINAL BEST OF INTERVIEWS episode before I’m back to my regular publishing schedule next week…
Chris Haddad’s Emotional Direct Response Copywriting
NSFW Warning: Chris created a company around sex and romance and those topics come up frequently in this interview. If you are easily offended by those topics, you might want to skip this.
REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.
Yours for bigger breakthroughs,
Roy Furr
PS: It’s your last chance to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders — registration closes tomorrow, December 31, 2022. Check out this doc for more information.
– – – Episode Links – – –
? Chris Haddad’s P.I.G. Method
“Sequence of Beliefs” from Dan Kennedy, Clayton Makepeace, and Roy Furr
Breakthrough Advertising by Eugene Schwartz
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
