If you want to sell more, you must give your prospect a reason to act with URGENCY! Simply put, a marketing or selling message that has urgency elements built in will outsell the same message without urgency. And in many cases, it’s the urgency that flips a sales...
Here’s one little “Conversion Hack” that you can add to your copy… This generates more response by giving your promises and claims more conviction… Making them more believable. It’s a slightly different way to approach PROOF — in a sense, asking your prospect to prove...
How many other people or businesses offer the same thing you do? If the answer is anything bigger than ZERO, you need today’s episode. Because if your client is choosing between you and other options, well… That’s bad news for you. The moment your client can get what...
Did you know you can COMBINE direct response and content marketing into a single marketing strategy? AND this combined strategy can work in pretty much any industry, any market, any business… Even if you never touch the well-known direct response formats, like sales...
I found the book Prove It: Exactly How Modern Marketers Earn Trust while scanning the Amazon Marketing Best-Sellers list… And as soon as I saw the cover, I decided I HAD TO get the author, Melanie Deziel, on for an interview. I dove into the book itself, and that...
Gradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketing, and advertising strategies that exists… It’s all about the “Sequence of Beliefs”… And how to meet your prospect where they’re at — the conversation...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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