Trust your gut… [copywriting tip]

Trust your gut… [copywriting tip]

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Do you struggle with overthinking and overanalyzing? And could it be holding you back from achieving everything you want? The answer is: Yes, yes it could. In fact, if you don’t learn to think fast and trust your gut…  You are likely to only make MORE mistakes as you...

Powerful Positioning [5 secrets + get clients]

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Your market is crowded, there’s lots of competition — how do you position yourself and stand out as unique? I get this question pretty often, and I got it again… — Roy, Can you offer any recommendations on 1) Answering the question what makes me different, unique,...

Invisible Money Scripts

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Your mind can work with you or against you… This is true of any and every goal… But in my experience, it’s especially powerful when it comes to MONEY. We have our conscious thoughts… What we WANT to be true… What we WANT to believe… But our subconscious mind has...

The Underdog Triumphs! [selling story framework]

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Do you ever feel like the world is stacked against you? Like others have it a little easier than you? Like they have more advantages? Like winning is inevitable for them — but a struggle for you? You’re not alone! In fact, just about EVERY SINGLE PERSON on the planet...

How to Sell More… According to science

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What if you could see inside your prospect’s brain, while they read your copy? If you could see the different brain regions lighting up… Seeing how they respond if you take one approach… Versus the completely different brain regions that light up when you take...

#1 Copywriting Skill TODAY?

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What is the #1 copywriting skill today? It’s not writing offers or upsells… Not emails or VSLs… Not webinars or product launch sequences… And it’s definitely not ads… Facebook or otherwise. There’s one copywriting skill that transcends them all… In fact, each one of...

5 Tips to Break into Big Markets [direct response copywriting]

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I get asked all the time how to break into the big direct response copywriting markets… By that, we’re primarily talking about financial and health… Where the biggest winning single promotions can easily generate 7- and even 8-figures in revenue. And if you’re talking...

Subconscious Persuasion Secret [Makes Them Say “YES”]

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You want more prospects to say YES to your marketing and sales messages, don’t you? You want more leads? More sales? More clients and customers? More profits? Bigger fees and royalties if you create marketing for clients? It’s hard for me to imagine that the answer to...

Income vs. Wealth [which are you creating?]

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Some businesses create INCOME — others create WEALTH… The question is: Is your business an income business or a wealth business? This is a very important question. Not because the answer has to be one way or the other. (In fact, many people are perfectly happy NOT...
How to Make $1,000 Per Hour

How to Make $1,000 Per Hour

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I have some good news for you… If you’ve ever wondered how you could make a lot more… I mean, $1,000 per hour or more (or if that’s small, 10X or 100X that)… You might already know EXACTLY how to do it. The key isn’t necessarily what will make you $1,000 in an hour…...

Best Copywriting Framework?

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Every copywriter who teaches eventually ends up sharing their own framework… And honestly, they can all look pretty good… But how do you decide which one is for you? How do you decide what you’re going to copy and paste into your next draft, and use to build your...
Is Advertising Scientific? [Thinking in Bets by Annie Duke]

Is Advertising Scientific? [Thinking in Bets by Annie Duke]

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Will you be more successful in advertising by thinking like a scientist OR thinking like a gambler? Most good students of marketing and advertising have studied Scientific Advertising by Claude Hopkins. After all, David Ogilvy said nobody should have anything to do...