Your market is crowded, there’s lots of competition — how do you position yourself and stand out as unique?
I get this question pretty often, and I got it again…
Can you offer any recommendations on 1) Answering the question what makes me different, unique, etc. in a crowded market. 2) Creating effective specific messaging to attract those ready to raise their hand, now and/or in future.
You ask, and I answer!
First, I’ll say: You DO NOT need unique positioning!
I know this goes against everything you’ve ever been taught regarding Unique Selling Propositions, etc…
But on the assumption that this person is running a service business (though, honestly, this applies to products, too)…
There’s something MORE IMPORTANT than uniqueness, and uniqueness for its own sake can be destructive.
That’s actually the first of 5 secrets to powerful positioning I offer in today’s episode of Breakthrough Marketing Secrets.
Plus I answer the second part of Pat’s question…
And give 3 specific strategies that work together to get your best prospects to raise their hand.
It’s all in this value-packed episode…
Yours for bigger breakthroughs,
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