True story.
I did a copy review yesterday, and the copy was solid. But not quite there. (That’s where the GOOD copy reviews are.)
All the logical justification was there. But it didn’t tap the emotion needed to really move people to engage with the message, then convert.
And no matter the effort he put in, it was making only small improvements.
But by the end, we had a new lead for his sales page that freaking tugs at my heart strings.
In today’s video issue of Breakthrough Marketing Secrets, I tell that story — and how you can apply the same transformation to your copy.
Watch the video on Selling with Emotion now.
Yours for bigger breakthroughs,
Roy Furr
PS: In the video, I reference a handful of additional resources you might find valuable…
— My Book, The Ultimate Selling Story
— The Story Selling Master Class
— Emotional Direct Response Copywriting
