The ideal selling process…

The ideal selling process…

We are all standing on the shoulders of a giant… I’ve talked about Eugene Schwartz many times before. And his book, Breakthrough Advertising. (A good starting point would be my One Big Idea video.) This book, beyond all others, truly gets at the core principle of...
How (not) to get clients…

How (not) to get clients…

Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...
Ask by Ryan Levesque [One Big Idea]

Ask by Ryan Levesque [One Big Idea]

I’m peeling back the curtain, and revealing what I’m doing to you… Not only that, I’m practicing what I preach! You could call today Ask day.  Because this morning I used the One Big Idea from Ask by Ryan Levesque to gather market research on how I can serve you...
Your deepest, darkest desire…

Your deepest, darkest desire…

What motivates us? Sure, there’s the good, the true, the beautiful. We’re motivated because we believe a better world is possible, and we want to make it real. We’re motivated to create the best life for ourselves, our loved ones, our community, our country, our...