This might be painful to hear…

In this video, I reveal the one core emotion that drives so much of our behavior.

Including so much of what we buy.

Be careful how you use it.  Because if you’re not careful, you could scare off your prospect, and they will not buy.

But if you use it in the right way, it can form an incredible bond — and help you close the sale…

One of the best ways to connect with your prospects on this emotional level is with story.

And the best way to learn to use story in selling is in The Story Selling Master Class.

Yours for bigger breakthroughs,

Roy Furr