Great copywriting comes down to this…

Great copywriting comes down to this…

I’ve spent most of my workday researching… I have a handful of new financial promotions I’m developing big ideas for. This one in particular, for me to write. I’ve been digging into all sorts of bleeding edge tech news today. I have a stock I need to write about,...
The #1 thing to do to get big success…

The #1 thing to do to get big success…

There’s a TON of money looking for great copywriters… I’ve had a handful of different financial publishers reach out to me in the past week.  Independently. They all want to give me money. I quote my high fees.  They balk.  I tell them that if they don’t pay it,...
Switch niches without starving in the middle…

Switch niches without starving in the middle…

You’ve heard the big bucks in copywriting (or, insert entrepreneurial career here) is in another niche… And now, after developing some general chops, you’re considering a switch. The only problem is, how do you do it?  How do you go from something you know is good...
Pushing outside your comfort zone… [video]

Pushing outside your comfort zone… [video]

Wanna achieve huge breakthroughs in your life and career? The secret to doing so is probably much smaller and more mundane than you think. I share — with a personal story — in this week’s Video Friday issue. Make it a great weekend, Yours for bigger breakthroughs, Roy...
How to write great content, every day…

How to write great content, every day…

I’m 20 minutes late starting this newsletter… I’m due to hit send at 4:00.  It’s already 3:20.  Normally I give myself an hour to write and publish it, about 50 minutes of which are spent in the writing process, and 5 minutes publishing, with a 5 minute window at the...
How to get paid royalties for your copywriting work…

How to get paid royalties for your copywriting work…

Wanna make the big bucks as a copywriter? The biggest leap in income that ANYONE can make comes from quitting the time-and-efforts economy, and moving into the results economy. The traditional model of employment is based on a thousand versions of the “dollars per...
Great copywriters consistently do this…

Great copywriters consistently do this…

When is the last time you analyzed great copy, line-by-line? At my Financial Copywriters Workshop last week, we spent a TON of time talking about all the principles and strategies BEHIND great financial copy. All the thinking that goes into it.  All the planning.  How...
This convinces clients your services are valuable…

This convinces clients your services are valuable…

Struggling to get clients? Let me tell you a little secret: When clients believe you offer something that is many times as valuable as what you’re asking for, they’ll practically throw money at you.  If they’re not convinced, you won’t be able to squeeze a single...