Why do people buy?

Earlier today I did a webinar for BTMSinsiders members on Emotional Direct Response Copywriting.

In that, I talked about how, as customers, we take a journey away from a negative situation, and toward a positive situation.

For today’s Video Friday issue of Breakthrough Marketing Secrets, I decided to give you a little teaser of that lesson…




Here’s a link to this training at BTMSinsiders.

Yours for bigger breakthroughs,

Roy Furr