How to break into copywriting (proven method)

How to break into copywriting (proven method)

If you’re one of those people who keeps wondering what it takes to get started in copywriting, you’re either going to love or hate this… It’s Mailbox Monday.  Which means it’s time to answer YOUR questions. To have your question answered in an upcoming issue of...
The one review a marketer should NEVER leave [video]

The one review a marketer should NEVER leave [video]

For today’s Video Friday, a rant… I tried to keep it friendly. Not too grizzled. But don’t let my smile throw you off. Leaving this kind of review on a marketing or business book is pretty dumb. In fact, if I were ever working with a marketing person and they reviewed...
The Gap, suffering, and marketing breakthroughs…

The Gap, suffering, and marketing breakthroughs…

Today I want to talk about a concept that can be used for both good and evil… So I’ll just come out up front with a little disclaimer.  Don’t use this for evil.  Okay? It’s up to you to ensure that everything you do — especially when it comes to applying a...
The endless fascination with tomorrow-today…

The endless fascination with tomorrow-today…

Sometime early in our marriage, my wife and I used to joke about “tomorrow-today”… I don’t even remember where the joke started, or the context. But it was all about the fascination of having things from the future, right now. Then, tomorrow-today became a yesterday...
How to meditate [and why]

How to meditate [and why]

I know I normally write about marketing, but today I’m going to do something different… I’m going to write about meditation. Why is this important for you as a marketer or business person? Simple.  Because better thinking leads to better outcomes in nearly every area...
Replicate your best salesperson through advertising…

Replicate your best salesperson through advertising…

Today’s issue is a bit of a “hot seat.” A reader wrote in with a question, and I’m approaching the answer from a few different angles, looking at all the best approaches to solving the challenge he’s facing. And remember: to have you question answered in an upcoming...