It could be one of the most powerful hours of your copywriting career…
And yet, it can feel like the copywriter’s equivalent of asking someone to punch you in the face!
I asked him if I could hit record — and get him to answer a couple questions about the process.
He’s brand new to financial copywriting — this was his first promo, and for a MAJOR financial publisher.
And I wanted to get his take on how the process was beneficial:
— Both in pointing out specific opportunities to boost the performance of THIS promo, and…
— For its deeper lessons, principles, and strategies he’ll be able to apply for the rest of his copywriting career.
Plus, I threw in a couple valuable tips into this video, that if you pay close attention could help you write better copy starting now.
Yours for bigger breakthroughs,