Get 50+% opt-in conversion rate…

Get 50+% opt-in conversion rate…

I just ran a split test, and one of two versions is getting better than 50% conversion rates… I did it to test a very simple rule. It’s a rule that’s incredibly useful if you’re driving traffic to free opt-in pages, where you ask for their name and email address in...
Are you an expert or a “me too?”

Are you an expert or a “me too?”

If you truly want to get ahead, get respect, and charge high prices, you MUST position yourself apart from the pack… What’s the difference between Jay Abraham, who sells his time at $100,000 per day, and other marketing experts that don’t get 1% of that — despite...
Write better copy, or… ?

Write better copy, or… ?

“Can you write a letter like this one?” If you’ve been around the copywriting, marketing, or work-at-home world for very long, you probably recognize that question. It’s the headline to one of many successful sales letters AWAI has used to promote their Accelerated...
Vulnerability vs stupidity when “keeping it real”

Vulnerability vs stupidity when “keeping it real”

Want a deeper connection with your prospects and market?  Keep it real… This is a change happening on a cultural level.  It’s way bigger than any marketing technique or even strategy.  We’re moving toward a more open and transparent society. All your good and bad are...
What gets measured gets improved…

What gets measured gets improved…

365 days ago I started a habit that has completely transformed me… Physically, yes — I’ve actually lost 31.4 pounds in 12 months…  But the impact has gone far, far deeper. In fact, I probably wouldn’t have even launched BTMSinsiders this year if it weren’t for this...