How much email space should I promote to selling? And how much to content? That’s the gist of today’s question — but there’s a whole lot more, as you’ll soon see… It’s Monday — which means it’s time for me to open up the ol’ Mailbox! And while the last couple weeks...
For some reason, this topic has been stuck in my brain and I figure the only way to get it out is by sharing it in an essay here… Throughout school, I became a “good” writer. When I put in the effort (which was a problem for a long time), I could write pretty well. ...
One of the earliest things you learn as a copywriter is to tell the prospect everything they get, all the features, all the ways they benefit, what a product is, and so on… In general, when it comes time to sell a product, you want your prospect to be well-educated...
In the very first issue of Breakthrough Marketing Secrets, I talked about good versus evil in marketing… It was based on a conversation I once had with Ken McCarthy — the original internet marketing “guru” and one of the Titans at Brian Kurtz’s Titans of Direct...
It’s easy clickbait to promise to reveal the most powerful word in advertising… And so you’ll find a whole variety of articles out there (including some written by yours truly) that talk about the variety of words that may fit the bill. FREE is almost always on the...
It’s easy in life to accept the mediocre middle. We’re taught from a young age that it’s all that’s REALLY expected of us. While it’s great if you get a 4.0 GPA in school, you don’t need to. You certainly don’t need to if you want to graduate. And you don’t even...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
