One of the most important lessons I’ve learned in business is “money loves speed…”
This can often lead to things being messy the first time they’re rolled out. This means you’re almost never perfect.
And yet, it means you get a TON done!
And, when you act fast, you test more. You try more ideas. You run more campaigns. You put yourself in more different places. You reach more people.
Also, if you follow the startup world’s new push toward “minimum viable products,” you’ll recognize this is the same principle. You put more products and services out there to see if they work, how the market responds, and how you need to improve and optimize them.
All of these things, in isolation, have a small impact.
Put together, they can have a HUGE impact on your business success…
The launch of the Story Selling Master Class has been “money loves speed” put to work!
Every good launch is. You set a huge ambition on a tight timeline. You put in the hours you need to get things done, fast, and up to a level where you’re over-delivering on promises but not spending too much time getting it just right.
Multiple launch videos required editing in the middle of the night, or during the day when I had other work to juggle, too.
I was making slides for the launch videos (even though the content was planned) up until the last minutes before recording.
Making all the pieces work together has been a 24/7 effort for the last couple weeks.
And frankly, I’ve probably created a mess or two (likely very small) that I haven’t discovered yet, that I will need to clean up.
That’s alright. Because if I spent the next year getting this out, I’d probably STILL have issues!
And besides, one of the best things you can do with a product idea is TEST IT — see how the market responds. While you do want to make sure you’re delivering and even over-delivering on any promises you make, creating a product that’s perfect is worthless if nobody’s going to be interested in it.
Today’s business world requires speed and innovation…
Technology continues to change at a rapid pace.
Markets continue to evolve in response.
Your prospects are changing.
You have a moving target. You better get moving with it.
For this reason, you’re far better spending 1 month or even a couple weeks putting an early version of a product and campaign together (assuming you can, based on product type) and going out to find early adopters…
THEN, once you’ve proven that you can hit that target, spend the next 11 months optimizing, refining, and perfecting the product…
Versus spending 12 months to put a perfect product together before you figure out if the market even wants it.
(Note: these time lines are for illustration only. Don’t get caught up in that — focus on the big point.)
There is one thing left that changes slowly…
Even as I’ve laid out the argument above, I’d be neglectful if I didn’t tell you that there is one thing that moves ever-so-slowly.
And that’s human nature.
The psychology of buyers is the same today as it was 100 years ago.
The physical spaces we live in have changed, somewhat.
But our inner drives, and the way our mind works, and our emotion and our thinking haven’t changed all that much.
We still respond to the same things.
We’re still interested in the same things.
As 1 year ago. As 10 years ago. As 100 years ago. As 1000 years ago.
Look no further than storytelling for proof of how human nature stays the same even as the world around us changes at an ever-increasing pace…
10,000 years ago, before humans did much in the way of writing things down, our histories were contained in stories.
Stories shared, around the camp fire, from generation to generation.
There were people whose entire lives were dedicated to memorizing the stories of the tribe, to then share it with someone younger whose life was dedicated to the same purpose.
In terms of the culture, these people were just as important as the hunters, gatherers, and farmers who produced food for the tribe.
And then, I come across this quote…
“The highest-paid person in the first half of the [21st] century will be the ‘storyteller.’ The value of products will depend on the story they tell.”
— Rolf Jensen, from “The Dream Society.”
Written at the tail-end of the 20th century, this quote says that TODAY, story tellers rule the world.
The world around us is changing, but this fact remains the same.
Story telling, and STORY SELLING, are skills that are immediately valuable, and will remain valuable for life, even as everything else around you goes by too rapidly…
Today, at 2 PM, I announced to the wait list for the Story Selling Master Class that registrations were open.
There was a fast response bonus for the first 10 registrations that may or may not be gone by the time this email gets to you.
But now that I’ve given the wait list a head-start, I can let you in, too.
Also, here’s the URL if you need to copy and paste:
You can hit reply if you have any questions about the Story Selling Master Class — I will be happy to answer them!
And if you catch me in any mistakes because I took “money loves speed” too seriously, let me know those, too!
Yours for bigger breakthroughs,