How to use Urgency to Increase Response to Your Marketing

How to use Urgency to Increase Response to Your Marketing

I’m a perpetual procrastinator. I’m horrible about it. When I was in college, I perfected the art of the overnight paper. That is, at about 8 PM, the night before a paper was due, I’d wander to the campus computer lab to both start and complete my paper. After an hour...
How to Win at Google AdWords

How to Win at Google AdWords

Welcome to another Web Wednesday! Today’s post should more than make up for the fact that I hijacked yesterday’s Copy Tuesday post with a rant. Because… 1. This post reveals one of the most revolutionary methods I’ve ever seen for “winning” at AdWords — and I’ve been...
Stop whining!

Stop whining!

Okay, the gloves are coming off. I’m going to hijack this Copy Tuesday with a rant. And don’t worry. I’ll be back to my kinder, gentler self tomorrow (I actually have a really cool post planned on how to totally dominate Google AdWords — after a talk with my neighbor...
Starting from nothing and becoming a huge success…

Starting from nothing and becoming a huge success…

Hola, and welcome to another Grab Bag Friday, where I get to talk about whatever I darn well please! 🙂 Let’s talk about success. Specifically, starting from wherever you are — even if it’s at square one — and becoming successful. I was recently on a copywriting forum...