There’s a nasty undercurrent in our society that teaches many — consciously and unconsciously — that selling is evil. Somehow corrupt. Inherently deceptive. Malicious. I disagree. And I don’t think I can say it better than Joe Polish did in this video… For those who...
The hardest, most expensive thing to do in just about any business is to get new customers. It’s also one of the most important things you can do. And it’s, by far, the most coveted marketing goal. When you hear about all the top marketing consultants and copywriters,...
During the recent conversations around the Titans of Direct Response promotion, I had a lot of questions come up… But there’s one that kept surfacing again and again, so I’d like to address it here… “Just how did you land a whale of a project like this — and a...
Here’s another excerpt from my upcoming Breakthrough Marketing Secrets book. Gary Halbert used to always say that to be great at direct marketing, you had to understand two things. First, behavioral psychology — what makes people respond… And second, math — how your...
Today I have a quick story for you. It’s about hiring copywriters. And a dumb mistake someone made in regard to hiring me. (Yes, I know that sounds really cocky.) But the lesson is MUCH bigger than that. So even if you don’t regularly hire copywriters (or you’re not a...
So… It appears I’ve opened a can of worms… You see, Boardroom’s upcoming event, The Titans of Direct Response, is missing something… Women speakers. Actually, it’s missing a lot of things, if diversity is your primary goal. African Americans. Latinos. There’s only one...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...