[VIDEO] “Is selling evil?” from Joe Polish

[VIDEO] “Is selling evil?” from Joe Polish

There’s a nasty undercurrent in our society that teaches many — consciously and unconsciously — that selling is evil. Somehow corrupt. Inherently deceptive. Malicious. I disagree. And I don’t think I can say it better than Joe Polish did in this video… For those who...
Double revenue on your first sale to a new customer

Double revenue on your first sale to a new customer

The hardest, most expensive thing to do in just about any business is to get new customers. It’s also one of the most important things you can do. And it’s, by far, the most coveted marketing goal. When you hear about all the top marketing consultants and copywriters,...
Don’t make this dumb business mistake…

Don’t make this dumb business mistake…

Today I have a quick story for you. It’s about hiring copywriters. And a dumb mistake someone made in regard to hiring me. (Yes, I know that sounds really cocky.) But the lesson is MUCH bigger than that. So even if you don’t regularly hire copywriters (or you’re not a...
Can women succeed in direct response?

Can women succeed in direct response?

So… It appears I’ve opened a can of worms… You see, Boardroom’s upcoming event, The Titans of Direct Response, is missing something… Women speakers. Actually, it’s missing a lot of things, if diversity is your primary goal. African Americans. Latinos. There’s only one...