The Book


My upcoming book, Breakthrough Marketing Secrets, which I'm writing while you watch on this site and in my daily emails!

My upcoming book, Breakthrough Marketing Secrets, which I’m writing while you watch on this site and in my daily emails!

When I started writing daily lessons on marketing, selling, copywriting, and business-building for this site in April 2014, I also announced that my book Breakthrough Marketing Secrets would be coming out in summer 2014.  My plan was for this to encompass my first decade’s worth of in-the-trenches learning in terms of what it takes to build your business with direct marketing — or, put another way, to build a direct marketing business.

Now, in summer 2015, the book still isn’t written, even as I’ve gone deep into many of the lessons it will contain in my daily writings.

So I decided to do something radical.

I’m writing the book while you watch, one lesson-based chapter per day.

The book itself will be broken into sections…

— The Mental Game

— Strategies and Systems

— What You’re Selling

— How To Reach Your Customers

— Communications and Creative

Each section, a dozen or more lessons on the topic.  Together, they will make up a book that serves as both a textbook of powerful direct marketing principles and strategies, and a useful field manual or blueprint for applying them to grow your business.

To make sure you get each lesson/chapter as they come out, make sure you sign up for the daily Breakthrough Marketing Secrets emails.

Also, I’ll try to keep this page updated with links to the chapters* as they’re posted.  (Although I’ll likely fall behind, and you can see the very latest on the Breakthrough Marketing Secrets blog.)

Don’t hesitate to drop me a line with your thoughts, or your experience applying the lessons I teach.  Send those to [email protected].

Oh yeah, and if you want to buy the book when it becomes available, make sure you’re signed up for the daily emails (link above).  That’s where I’ll announce it first!

Yours for bigger breakthroughs,

Roy Furr

Editor, Breakthrough Marketing Secrets


Breakthrough Marketing Secrets


Fast Start Guide

The Mental Game

Strategies and Systems

  • (Coming Soon!)

What You’re Selling

  • (Coming Soon!)

How To Reach Your Customers

  • (Coming Soon!)

Communications and Creative

  • (Coming Soon!)

*Quick note: The titles linked above are the blog post titles, which won’t necessarily match with the final chapter titles in the book.  There are a variety of reasons, including SEO and the fact that it’s easier for me this way.  That said, I’ve tried to include at least the working title for each chapter in each post.