Is what you’re selling to clients a sustainable way to make a great living? I think it’s really normal for copywriters — especially newer ones — to create an offer that just doesn’t work. You don’t want to overprice. You want to build experience before you promise too...
Money loves speed… It’s something I learned early on in my marketing career. And whenever I’ve honored this truth, I’ve definitely seen money coming to me more quickly. Among the many areas you can apply this to is writing fast. I find that the more I can speed up my...
First, sometimes a little break goes a long way… We went on a family adventure this weekend. It was a 3-day camping trip with some good friends. Outside. In tents. At a state park. Lots of hiking. And Halloween activities, to boot! There was a pumpkin roll, down...
It’s an ugly, terrible fact… Our copywriting is not perfect on the first draft. Actually, it’s not perfect on ANY draft, if you want to get real. But at some point it’s good enough to test, launch, and then optimize once you know you’ve got something. But between...
This is a very specific question, but one that has many lessons in the answer… I got a question about how to sell books online. And even if you don’t sell books, it’s worth reading, because the lessons go far beyond a bunch of pages bound up with a cover. Remember,...
Your next big breakthrough is just one idea away… You’ve probably heard the stories. A copywriter or marketer tests a new headline. The new headline multiplies response. Suddenly a loser becomes a winner, a winner becomes a breakaway hit. … Or, alternately, the...
What you need to know about making cash, fast… Ugh. I can feel it coming. A reader writes in with a question. They want the answer to be one thing. But I know the answer is something else. In this situation, of course I could tell them what I know they want to...
What copywriting and selling books should you read first? I’m going to turn this question on its head. Answer it in a way that is probably not what you expect. But which I believe will be best for you in the long run. Today is Mailbox Monday. Which is my weekly...
If you don’t have an offer they’ll buy, you won’t make the sale… I’ve written over and over again about how to get started as a copywriter. And yet I still get the same question asked, over and over again. How do I get started as a copywriter? How do I get started as...
Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...
It’s widely considered to be the most lucrative niche for copywriters… And rightly so. When you have a winner in the financial niche it can very easily cross $1 million and potentially climb into the tens of millions of dollars in sales. Typically the most financially...
Let’s talk about what’s important… So many things people focus on when trying to start a business are incredibly unimportant to their success. This is part of the reason I recommend the Michael Masterson book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat to...
Do you want to become a copywriter, but you’re not ready to get a marketing job? I think a lot of people find themselves in a situation like this. For family reasons, or whatever. You want to get started in direct response, but you’re not in a space where changing...
So, you wanna be a content machine? While you can argue the QUALITY of my content, it’s hard to argue the QUANTITY. In the last 5 years — starting in April 2014 — I’ve published over 1.7 million words of content to Breakthrough Marketing Secrets. Every day. Monday...
What do the world’s best copywriters know that you don’t? How are they able to generate promotions that generate millions of dollars — even tens of millions, or more — while yours fall on their face? It all comes down to captivating an audience… — Grabbing their...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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