Great copywriting comes down to this…

I’ve spent most of my workday researching… I have a handful of new financial promotions I’m developing big ideas for. This one in particular, for me to write. I’ve been digging into all sorts of bleeding edge tech news today. I have a stock I need to write about,...

How to get paid royalties for your copywriting work…

Wanna make the big bucks as a copywriter? The biggest leap in income that ANYONE can make comes from quitting the time-and-efforts economy, and moving into the results economy. The traditional model of employment is based on a thousand versions of the “dollars per...

Great copywriters consistently do this…

When is the last time you analyzed great copy, line-by-line? At my Financial Copywriters Workshop last week, we spent a TON of time talking about all the principles and strategies BEHIND great financial copy. All the thinking that goes into it.  All the planning.  How...