Take calculated risks with your marketing…

Today’s Video Friday issue includes a mistake… Well, not quite a mistake.  But it does involve a risk I took that kinda upset my boss at the time. That said, it was a smart risk to take.  And it paid off at least well enough that it didn’t earn me a spot in the...

How to title books and other products to maximize sales

We’re not supposed to judge a book by its cover — but we do… I know, I know.  It’s not literal.  Except when it is.  But the saying is a saying for a reason. As human beings, we make snap judgments.  It’s wired.  It’s how our brains work.  We have millions of years’...

Google Grants: Making the most of $10,000 in free advertising

Today, a trek into nonprofit fundraising — but don’t click away yet! Because the fundamental lesson you’re going to get here applies whether you’re getting $10,000 free from Google through their Ad Grants program…  Or if you’ve just been handed the reins of a...

How to ask for more money — and get it

He wants to know how to negotiate a pay raise, from a past/current client… It’s Mailbox Monday — the day every week where I answer your most pressing questions. Marketing, copywriting, selling, business, life — whatever — if you’ve got a question I’ll take a whack at...

How to conduct a great interview…

I’ve done a ton of interviews… Both as the giver and receiver, the interviewer and the interviewee. The interviews have been designed to create content.  They’ve been designed to simply gather information, such as when gathering information from a client for a...