You can’t control the world, but you can control this…

This is really powerful — for marketing, business, and life… I follow The Rock on Instagram. I haven’t been into professional wrestling since before he was a thing, and I don’t even watch most of his movies.  I loved him in Moana, and got into him that way. But the...

“Help! I need money fast!”

What you need to know about making cash, fast… Ugh.  I can feel it coming. A reader writes in with a question.  They want the answer to be one thing.  But I know the answer is something else. In this situation, of course I could tell them what I know they want to...

What to study first… or next… [copywriting and marketing]

What copywriting and selling books should you read first? I’m going to turn this question on its head.  Answer it in a way that is probably not what you expect.  But which I believe will be best for you in the long run. Today is Mailbox Monday.  Which is my weekly...

The Most Powerful Emotion [12 dimensions of shame]

Are you in touch with your shame? Shame is probably THE most powerful emotion. Perry Marshall once pointed out that it is THE defining emotion of human existence, as presented in the Bible.  That once Adam and Eve ate from the Tree of Knowledge, they realized they...

Break free from the Upwork/freelance job site trap…

“Copywriting and direct marketing are a commodity business…” I still remember when Perry Marshall made that assertion.  I first heard him talk about it at a closed-door training session at Boardroom in 2013.  Then he doubled down on the message in 2014, at The Titans...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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