No B.S. Direct Marketing by Dan Kennedy [One Big Idea]

What’s the most important idea in Dan Kennedy’s No B.S. Direct Marketing book? Hint, it’s found in his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses: Rule #1: There Will ALWAYS Be an Offer or Offers. Rule #2: There Will Be Reason to Respond...

Do this regularly to boost your copywriting skills

“How can I get better at copywriting, fast?” This is an incredibly common question.  Especially from newer copywriters who want to get into the paid-for-results direct response niches. After all, the better you get at generating response, the more you can make. So it...

What actually creates marketing profits?

Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...

How to quickly test your marketing messages…

For every 10 marketing messages you put out, you’ll find one dramatically outperforms the rest… And as much as experience helps, it’s almost impossible to figure out which is which ahead of time. Your favorite idea?  Nobody responds. The one you loathe but decide to...