What most people get wrong about making money…

Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time.  It was only my fourth post ever written after starting these daily essays.  It’s also in the Appendix of The Copywriter’s Guide...

The secret to generating passive income…

Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology.  If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology.  In academics, you...

Huge mistake when trying to sell a catalog of products…

Sometimes trying to save time or a dime can be the biggest mistake… Today’s Mailbox Monday is a familiar conundrum in businesses — especially those with a big catalog of products to sell. And, I think it’s one of those places where logic totally screws us up.  Because...

A really basic marketing rule, with huge impact…

Sometimes even smart marketers screw this up… Got a Facebook Messenger ad today from a brand/company/personality that I know knows better. But they broke one of the most fundamental rules of effective direct marketing. And I don’t want to call them out in particular —...