Selling Ecommerce Products with Direct Response Copy

Can you use direct response copy for ecommerce products? I don’t quite get it. There seems to be this assumption among marketers. If it’s information, you can sell it with long copy. If it’s a physical product, you should use the shortest copy possible. And so you get...

Other Niches for Copywriters

Maybe you don’t want to work in a BIG 3 niche… That is, the big 3 niches for copywriters… — Money — Health — Self-help I get it.  Not every one of these niches are a fit for every copywriter. In fact, there’s a TON of businesses that are NOT in these niches. And there...

Build your 1st funnel [internet marketing]

If you start with techniques, tactics, and technology, you will forever spin your wheels… When I got the subscriber question below, this was clear. Someone has been sold a bunch of magic pills, in the form of tech, techniques, and tactics. All of which may work (I...

Direct Marketing Rule #1

Do you know what Direct Marketing Rule #1 is? This is the difference between direct marketing and brand marketing. Between direct response advertising, and image advertising. It’s not about the media you use. Or the style, or length. It’s not about the voice. It’s...

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