Getting started as a health copywriter

So, you want to get started as a copywriter for the health and supplements industry? The “How do I get started as a copywriter?” question is by far the most common question I get from readers. And at the risk of just providing the same answer over and over again, I am...

Don’t become a better copywriter… do this instead…

What’s more powerful than really great direct response copy? Is this a trick question? After all, I make a significant portion of my income from writing direct response copy for clients. And I know many of my readers make some or all of their income as copywriters —...

3 ways to get rich (from a self-made multi-millionaire)

If you’re reading this, I’m sure you want to grow richer than you are today… We all do, right? Some of us want to get filthy rich… Others just want to stack enough cash and other resources to ensure a life of comfort and security… My guess is that if you’re an active...

12 powerful content templates…

Here’s a powerful article from the archives… I happened to be searching the Breakthrough Marketing Secrets site for something completely unrelated to this.  When I came across this essay first published in 2016. And frankly, I thought it was so valuable it was worth...

Why I hate network marketing…

I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...