The ABC Headline Formula

Writing a compelling headline for your selling message is as easy as ABC… This applies if you’re writing direct response ads, sales letters, or landing pages that are words on the page… It applies if you’re writing copy for video or audio, even TV and radio… It...

The Architecture of A-List Copywriting Skills

I’m feeling under the weather today, so I’ll opt for a reprint… Unexpectedly, after a good evening last night (a reading celebration for my son’s class, and my best improv class yet!), I spent half the night awake, shivering uncontrollably… And had a 102.6 fever...

“Can I send you clients?” [for copywriters]

“Do you know any good copywriters who have availability right now?” “When is the next open spot on your schedule?” “Can I send you some clients?” “We’re looking for good copywriters — can you introduce me to anybody?” I hear versions of this on a regular basis. And,...