How to create powerful brand copy…

Branding, for branding’s sake, is dumb… That’s the fundamental  perspective I come from, as a direct marketer. I’m not into brand-building.  I’m not into image advertising.  I believe that traditional “Madison Avenue”-style advertising is a complete waste of money....

How to create a flood of customers, a lesson from a river…

The Mississippi River is a business genius… I know, it sounds crazy. But there’s a huge business lesson you can learn from the Mississippi River, that will lead you to become a much better marketer. I’ll explain in a moment, but first I have to give credit where...