The Great Copywriting Lie?

The following facts, pulled from a recent Copy Hackers salary survey, may make you uncomfortable… — Only about 1 in 10 freelance copywriters makes six-figures per year.  And most of them make between $100,000 and $125,000. — Only 1 out of every 71 freelancers make...

Beware the “cattle call” client-getting trap…

A professional friend of mine just unsubscribed from Breakthrough Marketing Secrets… He was kind enough to give me his comments — his “reason why” for stopping. Bad news.  He was basically throwing in the towel on this whole copywriting thing.  Unsubscribing not just...

“My client says I’m telling too many stories!”

Have you ever felt like you wanted to fight a client? I have… If you’ve ever heard the advice to “pick your battles,” you should know it applies as much to clients as it does to personal relationships. The following question is about using stories in your marketing. ...

How I made $45,000 from a single idea…

A client of mine emailed me recently, and told me you’d like to hear about this… He thought you’d find it valuable. This is the guy who created the EMP-resistant backup solar generator.  The one we sold over a million dollars of, on the strength of one promotion. I...