How to pick clients to prospect to…

Can’t find the perfect clients to prospect to? I have some unexpected advice for you today.  And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder.  My Mailbox Monday queue piled up.  So I’m...

Is 3% a good conversion rate?

What makes a “good” conversion rate? If you write a promotion and it converts 3% of traffic, is that good? Should you aim higher?  Is that a home-run?  What the heck does it even mean? We’ll get to all of that in today’s essay. First, a reminder.  Normally I set aside...

Get leveraged income streams with copywriting…

So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy.  This is where most employees and even many...

Best start for copywriters, part 2…

Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...

Best way to get started as a copywriter…

Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge).  This is, rather, a genuine enquiry into...