What is Dan Kennedy’s #1 Rule of Direct Marketing Success?

…  And why is it so important?

Yesterday, I reviewed a piece of marketing that broke this rule…

And it was no wonder the business owner said it hadn’t gotten results.

Because it broke Rule #1!

When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do…

It will be easier to get results…

More leads, customers, sales, and profits!

I share the story and the lesson in today’s episode.

Dan Kennedy’s #1 Rule of Direct Marketing Success

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers