Just because you want to believe the best, doesn’t mean it’s true… Sometimes, I can be a stubborn optimist. Meaning, I see the best in people. Not even because it’s there. Or because it’s the whole truth. But because it’s what I’m looking for. And like all of us,...
Here’s why to read this right now… Your prospects are as distracted now as they’ve ever been. We have digital ADHD. We have endless distractions fighting for our attention. We’ve got enough stimulation to drive our lizard brains wild — only a click away. Your next...
Have you ever heard of the FEF formula? Probably not. Because I just made it up to get you to read this — at least, this name for it. But the reality is that it’s something I think about on a semi-conscious level during pretty much every minute I’m writing copy. And...
I’m usually not a big fan of swiping copy… That is, taking words that are largely someone else’s, and using them for my own. I think my aversion is especially strong because in high-level financial direct response, it’s just a no-go. You can’t do it and write...
f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...
So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy. This is where most employees and even many...
“Sales letters don’t live in a vacuum…” I’ve written and said it many times. Today, someone challenging me to go deeper — and explain my meaning behind the maxim. Remember: it’s not Monday, but I’m doing a week of Mailbox Monday issues. That’s where I answer YOUR...
Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...
“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that. Ken was, for the uninitiated, the ORIGINAL internet marketing expert. He put on the world’s first internet marketing seminar, in 1994, just...
Being a genius is hard… Ha! That sounds so arrogant. But spare me the judgment for a minute, while I make my point. I got a message earlier today, from a reader. He called me “dope.” He said he’d bought my Copywriters Guide to Getting Paid book, and it’d been a...
“Have you seen the new [insert software platform here]?” With that, the conversation is off to the races. It’s the best thing since sliced bread. It’s the long-awaited answer to our marketing problems. It’s the last missing ingredient to make our funnels finally...
So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing. When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...
This could be one of the dumbest mistakes business owners and sales managers make… “A salesperson is a salesperson is a salesperson.” Right? When you hire a salesperson, it’s only fair and right and the best use of their talents to have them cold-call, and prospect,...
What the heck is the difference between conversion copywriting, direct response, sales copywriting, direct marketing, and… ? This question might seem simple to some readers. If that’s you, stick with me a moment and I promise you’ll still get a ton of value. For...
Today’s issue is a bit of a “hot seat.” A reader wrote in with a question, and I’m approaching the answer from a few different angles, looking at all the best approaches to solving the challenge he’s facing. And remember: to have you question answered in an upcoming...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
