This is what earns the big bucks… Okay, so that’s a kinda cheesy way to say it. But it’s 100% true. Way back when I was getting into marketing, I realized there were two kinds of marketers. And especially, two kinds of copywriters… — Those who could sell to EXISTING...
I H8 when PPL use TXT MSG abbreviations LOL… (Seriously. I use proper grammar and punctuation in nearly all my texts.) And dude, yer slang is killin’ me… But let’s keep it real… This is how people talk. And especially, this is how they write online. Yes, in...
I have a love/hate relationship with selling subscriptions… I’ve been in the subscription business, in one form or another, since 2005. There’s nothing like it for the recurring revenue and predictability it provides. But, subscriptions can be really hard to sell…...
F@#%ing rookies… Somehow I ended up at the Warrior Forum, I think it was… In a conversation about copywriting… And someone had brought up Gary Bencivenga — and was trashing his copy. In addition to being one of my copywriting heroes (which means very little, relative...
There are two fundamentally different paths to success in a service business… The first is to find and close all the hot leads… The second is to sell to everyone else… Closing hot leads: The lazy copywriter’s way to riches? Again, copywriters make great punching...
Nearly 100% of the time I’ve been approached on LinkedIn, they do it wrong… I frequently get approached by people on LinkedIn, who want me to hire them. For a whole mix of things. Mostly business services (like writing), and sometimes even as a contractor/employee....
People don’t buy brands… Well, that’s not totally true. In a market where it’s one big faceless brand fighting against the next, you might develop a brand preference. For example, the cars market. Most major automakers — with one exception — are faceless brands. A...
Today’s message has multiple audiences — not the least of which is ME! Sometimes I write these messages 100% for you. As in, it’s something I don’t necessarily need to hear, but I’m inspired to share it because I believe it would help you. Other times, I’m maybe the...
This story starts with a local startup company that failed… Today, when I try to go to either website the company once ran, there’s no sign of life. One simply gives you an error. The other redirects to a domain reseller, trying to sell you this startup’s previous...
— SPECIAL NOTE: There are still a handful of spots open for my How to Create Breakthrough Big Idea Copy webinar tomorrow. Click here for more information, and to register now. — I want to share something I OBSESS about… And when it comes to every single top...
I recently got turned onto an older but no-less-important book by an ex-Harvard professor… The book? Managing the Professional Service Firm, by David Maister. I know, I know. The title is a total snooze. But I’ll tell you what: I’m only a couple chapters in so far,...
I got this question from a reader, and even though yesterday was Mailbox Monday, I’m in the mood to answer it today… Sometimes, I do that. My essays, my rules! The question, in short, was, “Is catalog copywriting still a viable niche?” My...
Let’s talk about how to turn cold traffic into paying customers… For the last couple months, I’ve been running a series of experiments to try to crack the “paid traffic” nut for BTMSinsiders. With any new offer, this should be your #1 goal. But what does that mean?...
If you want to create HUGE marketing and business wins, you have to get good at PROCESS… Earlier today, I recorded my Masters of Response Summit interview with Abbey Woodcock. For those of you who don’t know Abbey (yet!), she’s turning into an absolute rock star of...
It’s official: Google’s artificial intelligence is smarter than the competing AI from Apple, Microsoft, and Baidu… A group of Chinese researchers put competing AI systems to the test, throughout the course of 2016. Specifically, they were looking at the AI assistants...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
