Get to the point already… This was one of my first best lessons in copywriting. You can’t assume your reader is going to stick with you, if you take too long to get to the point. You can’t bury the lead (or, lede). As much as you want to take the reader on a journey,...
Ugh — people can be so annoying… I’ve spent the last few months pretty much ignoring my LinkedIn invitations. The notification comes in, I dismiss it. It’s not that I don’t want to connect with new people. It’s just that I’ve chosen where I want to put my time and...
Being a genius is hard… Ha! That sounds so arrogant. But spare me the judgment for a minute, while I make my point. I got a message earlier today, from a reader. He called me “dope.” He said he’d bought my Copywriters Guide to Getting Paid book, and it’d been a...
Copywriting is, by far, the most consistently-valuable writing skill… You can become a content machine. You can try (and fail, if statistics hold) to write a best-selling novel. You can hope to high heavens. But if you wanna get paid for writing, there’s no more...
Today’s video is packed with core direct response principles… It’s a 3-step formula. And it’s designed to help you find the perfect prospects for your product or service offer. It’s classic direct response wisdom. In fact, when you hear it was inspired by me...
You don’t have to be a “writer” to value writing better… While many of my readers are copywriters, the value of developing your writing skill applies almost universally. Take Warren Buffett. One of the richest people in the world. Every year, he writes an annual...
The hardest part is getting started… This has been a theme of some of my recent calls for my Financial Copywriters Workshop. So much ambition — but that hasn’t translated into getting their careers off the ground. They see me as their savior — their opportunity to...
Over 85% of America’s millionaires are self-made, first-generation rich… It always frustrates me to see media portrayals of rich people — and especially people who got rich through business and free enterprise — that basically say that in order to be rich, you have to...
“Have you seen the new [insert software platform here]?” With that, the conversation is off to the races. It’s the best thing since sliced bread. It’s the long-awaited answer to our marketing problems. It’s the last missing ingredient to make our funnels finally...
This email is written to one reader in particular, although it’s relevant to many… The main topic — which we’ll get to in a minute — is burning your books on copywriting and marketing. But first, the context… I’m well into the registration process for my upcoming...
Today, we go back to the basics — getting leads and clients… It’s Monday — the day I open my mailbox and answer YOUR questions about marketing, selling, copywriting, business-building, and more. To have your question answered in an upcoming Mailbox Monday issue, click...
How often do you do something BECAUSE it’s the uncomfortable thing? I’ve been diving deep into Stoicism recently. The school of practical philosophy out of ancient Greece and Rome that continues to influence highly-successful people over 2,200 years after it was...
So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing. When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...
The vast majority of copywriters never reach “six-figure” status… Much less the famed (and sometimes fabled) seven-figure status of the best-of-the-best. That is… With all the promises of earning $100,000 or multiples of that per year as a copywriter — as much as most...
Are you afraid of rejection? No doubt — we all are! Nearly every social fear we have seems to be tied, in some way, to the fear of rejection. Fear of speaking? Don’t want to be rejected. Fear of dating? Don’t want to be rejected. Fear of networking? Don’t want...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
