Today’s Video Friday is different. It’s a peek into something different I’ve done in my copywriting/client service business, that is instructive in its own right. But it’s also an invitation directed at newer/novice (but not complete rookie) financial copywriters who...
Today’s issue should be fun — we get to talk about being better than people! OK — for those who know me, you know that’s a little tongue-in-cheek. A little. To get anywhere in life, I think you have to have a nice little mix of arrogance and humility. Wanna make it...
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” — Bruce Lee Every day, I have to decide what to write about. Today, being no exception. And I have a constant struggle. Do I try to bring you...
“Show me the money…” What a good little phrase. If you’re the script writer for Jerry Maguire, you couldn’t have come up with a more quotable phrase — executed to perfection in the movie… But if that’s what you think this essay is about — well, you’ve been...
Let’s look at copywriting from another perspective — the client’s… It’s Mailbox Monday. Which means today is the day for me to answer YOUR questions. About marketing, selling, copywriting, business, life, whatever… To have your question answered in an upcoming...
Have you ever watched J.J. Abrams’ TED Talk? I’ll include a link at the end of the article. I found it this morning. I clicked on a Google News headline along the lines of “The most shocking thing about J.J. Abrams’ choice to reveal the new cast list for Star Wars...
Guess who’s back, back again? Roy is back, so tell your friends! I spent the last week exploring Nebraska with my family. Did you know we have a 75-foot spring-fed waterfall? And it’s cold! Plus high-desert bluffs. Rattlesnakes and porcupines. And cacti — in...
Let’s talk about holidays… And no, I’m not telling you to get ready for Christmas — even though we’re already in the downhill slide… First, a bit of housekeeping. Next week, I’m taking a “family week” to wrap up the summer. That means that next Monday through Friday,...
We’re not supposed to judge a book by its cover — but we do… I know, I know. It’s not literal. Except when it is. But the saying is a saying for a reason. As human beings, we make snap judgments. It’s wired. It’s how our brains work. We have millions of years’...
Right now you have something you need to do, that you’re avoiding… Maybe you’re procrastinating. Maybe you’re just not bringing yourself to do it, even though you really want to. You’re not taking action. And it’s not just this thing. It’s a thousand little things...
I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective. And other times when I’m not. That’s what we’ll dive into...
You’re broke and you need this sale… You need the commission. You need the money. You’ve got bills to pay — they’re already late. You need the cash — yesterday. And so you bring your A-game. Your hustle. You give your pitch everything you’ve got. You know it’s...
Happy early Independence Day… I could go with a historical and social analysis of the whole Fourth of July celebration here in the States, and probably suck the fun out of this whole issue. But instead of doing that, I’m sharing an article I wrote for AWAI in 2011,...
“My business is different.” It’s an all-too-common refrain when it comes to approaches to marketing. Sometimes it’s based on the product type. Sometimes it’s based on industry. Or location. Or size of sale. Or affluence of the target audience. There are a million...
This could be one of the dumbest mistakes business owners and sales managers make… “A salesperson is a salesperson is a salesperson.” Right? When you hire a salesperson, it’s only fair and right and the best use of their talents to have them cold-call, and prospect,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![What’s in the mystery box? [JJ Abrams secret]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/mystery-box-300x257.jpg)
![The next 5 seconds will change your life… [Reflections on The 5-Second Rule by Mel Robbins]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/5-second-rule-mel-robbins-300x300.jpg)
![This mindset will ruin your sales results… [fix it]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/07/begging-e1530824295463-283x300.jpg)
