I’m back and ready to make 2019 a great year! I have a ton going on and I won’t get into all of it here. But I’m excited. Excited for the possibilities, yes. But also excited for the new sense of purpose and self-imposed discipline that will help me achieve new...
This is a rather unconventional issue of Breakthrough Marketing Secrets… I’m faced with the most important decision I’ve had to make in the history of Breakthrough Marketing Secrets. And it could turn into an opportunity for the right fan or follower. I could make...
Want to know how to FAIL at your career and business? You can take two different approaches to learning how to be successful. One is you can focus on all the things you need to do right to succeed. The other is you can look at all the reasons people fail, and avoid...
What does FREEDOM mean to you? It’s an important question. Because as much as it’s thrown around as an ideal, I don’t think many people have a clear definition of freedom. In politics, for example, a politician can run on some promise of freedom and liberty, just to...
In a moment, I’ll share a new way to think about your sales letters… I just went to town on a bunch of Steven Pressfield books… I’ve read a bunch of his work before. But it kind of falls under the “motivational pick-me-up” category, worth revisiting whenever you want...
f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...
Can’t find the perfect clients to prospect to? I have some unexpected advice for you today. And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder. My Mailbox Monday queue piled up. So I’m...
What makes a “good” conversion rate? If you write a promotion and it converts 3% of traffic, is that good? Should you aim higher? Is that a home-run? What the heck does it even mean? We’ll get to all of that in today’s essay. First, a reminder. Normally I set aside...
So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy. This is where most employees and even many...
Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...
Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge). This is, rather, a genuine enquiry into...
“Sales letters don’t live in a vacuum…” I’ve written and said it many times. Today, someone challenging me to go deeper — and explain my meaning behind the maxim. Remember: it’s not Monday, but I’m doing a week of Mailbox Monday issues. That’s where I answer YOUR...
Let’s talk about how to get more clients, giving you more money, more often… Welcome back! I hope you had a safe and happy Thanksgiving, with plenty to be thankful for. It’s Mailbox Monday, the day where I answer YOUR questions about marketing, copywriting, selling,...
Are you a serious student of marketing, advertising, copywriting, and direct response? If you are, you’ve probably read Scientific Advertising by Claude Hopkins at least once. If you don’t have it yet, I offer a free download of the Scientific Advertising audiobook...
Today’s issue will be a little bit different… I have a handful of themes that all fall under the category of, “I am not an idiot.” Not just me having that reaction. Rather, ANYBODY having that reaction. Including your prospects. This is really powerful stuff. Nobody...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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