Here is the ultimate secret to getting anything and everything you want in life… … At least, that’s the promise of The Law of Attraction. What you think about creates your reality. And so if you want something to be true in reality, you must think about it. Imagine...
A-list copywriter Richard Armstrong has done it again… One of my favorite novels of all time is God Doesn’t Shoot Craps, by Richard Armstrong. It’s about a junk mail copywriter whose marketing shenanigans get him into more trouble than he bargained for, and is a...
You can’t have it, even if you want it… I don’t write about my wife’s business much. Yet for today’s article, I’ll start with a quick story from her experience in getting clients. She’s a Psychologist, with a private practice here in Lincoln, NE. And when she was...
This could easily be my #1 must-read business book… (At least, it’s near the top of my short list.) The book is Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson. If you are an entrepreneur, startup founder, business builder, marketer,...
“Writing bullets is the single-most important copywriting skill.” That’s according to Ken McCarthy, who is arguably THE most influential internet marketer of all time. Even though many haven’t heard of him. Ken’s System Seminar was THE place, from 2000 through 2010...
“How can I get better at copywriting, fast?” This is an incredibly common question. Especially from newer copywriters who want to get into the paid-for-results direct response niches. After all, the better you get at generating response, the more you can make. So it...
Today, I feel like a work in progress… That feeling comes, in part, from this question. And how it relates to my weekly planning call for client work. In short, I’m not getting copy out as quickly as I’d love to. (I always have the most optimistic aspirations.) And...
I’m transforming the way my copywriting business runs — and multiplying my income streams… Instead of simply writing copy myself, I am working with multiple writers on multiple projects. I’m still figuring it out — how to maximize the arrangement, for myself and my...
This is one of the most powerful selling lessons I’ve ever learned — and almost nobody talks about it… I was reminded of it recently as I was talking to a client. We were talking about how in today’s market, almost every effective investment promotion is centered...
Today, I want to give you a really simple visualization that will help you develop mental superpowers… This isn’t quite about marketing. But it is ultra-relevant to being a marketer, or a business person, or really any human being. It will help you do what you do...
Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...
What are you willing to do for success? How hard will you work? How much hustle will you invest in reaching your goals? What if I told you you need to invest less? What if I told you that you need to focus on doing the opposite? Don’t get me wrong. I work hard. I...
Most freelancers have absolutely THE WORST attitude on which clients they’ll take… I guess that’s probably why most freelancers don’t make that much money. Seriously. Every salary survey I’ve ever seen for copywriters is pretty dismal. At least, in comparison to what...
I wish I’d read Joe Sugarman’s book again before a recent promo launch… If I had, I may have caught a fatal mistake that caused prospects to stop reading the promo out of the gate. That one mistake alone caused the failure of the campaign — at least for now, until we...
What controls our buying decisions? Why do we decide to buy one product over another? Why do we choose to make a purchase today, when we’ve held off for the last three months? What moves us to finally say yes once we’ve heard the 14th reason we should get something?...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
