What you need to know about making cash, fast… Ugh. I can feel it coming. A reader writes in with a question. They want the answer to be one thing. But I know the answer is something else. In this situation, of course I could tell them what I know they want to...
Long copy doesn’t always come easy… I still remember when I was getting started as a copywriter. I’d written one long-form promo that did a really good job of telling a client’s story. It was good enough that it got the attention of the ORIGINAL internet marketing...
What copywriting and selling books should you read first? I’m going to turn this question on its head. Answer it in a way that is probably not what you expect. But which I believe will be best for you in the long run. Today is Mailbox Monday. Which is my weekly...
Being the richest copywriter or entrepreneur has never been my priority… Yes, I absolutely want to build an abundance of resources to ensure I’ll always have a comfortable life. And that my kids will have all they need until they are fully able to support themselves....
Wanna impress a potential client or employer? First, let me tell you how NOT to do it. And I don’t want to call anyone out directly on this. But I recently saw someone appealing to the world on social media, looking for a job. They told their story. They appeared to...
Are you in touch with your shame? Shame is probably THE most powerful emotion. Perry Marshall once pointed out that it is THE defining emotion of human existence, as presented in the Bible. That once Adam and Eve ate from the Tree of Knowledge, they realized they...
I’m going to get some hate for this one… I know a lot of people who consider themselves to be writers. Including many Breakthrough Marketing Secrets readers. And most of them will disagree with what I’m about to tell you. In fact, some of them will very much want to...
This is my biggest weakness as a copywriter… And no, it has nothing to do with kissing… Or the rock band KISS. Rather, it has to do with writing in a really simple way. I like to think. I like to think of myself as a thinker. I like to be thoughtful. I appreciate...
“Copywriting and direct marketing are a commodity business…” I still remember when Perry Marshall made that assertion. I first heard him talk about it at a closed-door training session at Boardroom in 2013. Then he doubled down on the message in 2014, at The Titans...
Here’s a surprise new take on Video Friday… Earlier this week, my coach and friend Joseph Rodrigues released an “insights and perspectives” video on my book — The Copywriter’s Guide To Getting Paid. In case you’re not familiar, Joseph does a few things with these...
The real secret to success as a copywriter is not what you think… Read the books and study the classic gurus, and you’re going to get all sorts of advice. — Study old ads. — Copy famous ads and sales letters by hand. — Buy my course! … And so on, and so on. All of...
This one big idea can make you a much better copywriter… I decided NOT to do a book this week, but another resource I got from one of the world’s greatest copywriters — Clayton Makepeace. It’s the Clayton Makepeace PDF of copywriting checklists that I got as a poster,...
“Ego is the enemy.” That’s actually the title of a book I like and generally agree with, about Stoic philosophy. But it’s also a terrible and misleading statement. Because your ego is your friend. And having a bigger, stronger, healthier ego is actually the answer....
I remember a terrible moment from a conference I attended… There was a person who was not quite a fit for the culture of the conference who had insisted on doing the introductory speech. And because of her connection to the host organization, she got the gig. She was...
If you don’t have an offer they’ll buy, you won’t make the sale… I’ve written over and over again about how to get started as a copywriter. And yet I still get the same question asked, over and over again. How do I get started as a copywriter? How do I get started as...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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