Most people over-complicate marketing… What I’m about to share with you is really a foundational process, to any effective marketing. And if you get this right, you can effectively market in probably 99% of businesses. (I’ll specifically focus on service businesses —...
10 years ago TODAY, I walked out of my last job, for good… A decade! Seriously, that seems a little strange. It feels like forever ago, and also just yesterday. I quit my job. No more cubicles. No more 9-to-5. No more heavy-handed boss whose bad mood had the...
“Retire this year, and still make as much money as most doctors…” It was a STELLAR big idea, for Paul Hollingshead’s pitch for the AWAI Six-Figure Copywriting program. In fact, I’ll bet most of my readers who are copywriters (whether pro or aspiring) owe at least some...
“Let’s write a swimming pool.” In February 1990, Paul McCartney busted a big Beatles myth. In an interview with Rolling Stone, he said… “Somebody said to me, ‘But the Beatles were anti-materialistic.’ That’s a huge myth. John and I literally used to sit down and say,...
Here’s what you need to know if you want to get clients… It doesn’t really matter where they are… If you don’t have the system in place to get them. What I’ll share with you today should — if you pay attention — reshape the way you go about getting clients. And with...
Today’s article, PROOF of the power of investing in yourself… It’s a reader story. I volunteered — for his sake — to scrub it of some personally-identifying details. Because I wanted to protect his privacy, with regard to revealing specific clients. And yet, I also...
I wrote this around the time High-Velocity Copywriting came out. It now forms one of the foundations of how I think about copywriting. I thought it would be worth sharing again. Enjoy… — Creativity is a massive risk… Marketing is often seen as a “creative” field. But...
“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep. That’s all her email said. Hit reply. Type one sentence. Hit send. First I wanted to fight her on it. But that’s a bad idea. Which...
Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
This will help you close more sales… This is one of those core, foundational principles to effective selling. It’s not a flashy tactic. But, as you’ll see in a minute, it can also be applied tactically or as a technique in nearly every selling situation. Have you...
Can I show you how to get as many clients as you need? What I’m about to show you is a simple process. A way to reverse-engineer success. A way to set a goal, and plan to meet it, and then work that plan until it’s done. This is really simple and straightforward. ...
He’s among the most successful readers of my work… Are you familiar with Mark Ford? Or perhaps you’d know him by the pen name, Michael Masterson? He’s a best-selling author. He’s a partner in one of the most successful direct response businesses in the world, that...
“New customers are the lifeblood of any business…” Right? Well, sure. But that’s only part of the story. Because if you are ONLY focused on getting new customers, and making that first sale… You’re leaving a TON of money on the table. And, in fact, you’re making it...
I want to help you make 2020 your most successful year yet! And for most marketer-entrepreneurs, that’s going to include getting more clients. Whether you’re a copywriter, agency, consultant, or coach — or involved with whatever other client-serving business… Clients...
I’m doing this week’s Breakthrough Marketing Secrets issues as videos… Today’s Mailbox Monday is all about finding companies that hire freelancers. And in today’s video I have three specific recommendations to help you out. Here’s the question I answer… — Roy, I...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![How to market & get clients for service businesses? [trade-level+others]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/01/client-magnet-300x172.jpg)
