Breakthrough Marketing Secrets
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What’s your client onboarding process? [copywriters]

What’s your client onboarding process? [copywriters]

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What’s your client onboarding process? You have one — whether it’s intentional to serve your purpose, or not. You have some method for getting started with a new client, or on a new project. And it can set the tone for the entire project… It can increase your odds of...
It’s Supposed To Be HARD [Business & Career Motivation]

It’s Supposed To Be HARD [Business & Career Motivation]

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It’s time for some real talk on what it takes to be successful… Business…  Your career…  Copywriting and marketing…  Success…  Achievement…  Life… It’s supposed to be HARD. You don’t expect it to be easy, do you? Because, ironically, if you expect it to be easy,...
I can’t MAKE YOU a SUCCESSFUL COPYWRITER [c’mon people!]

I can’t MAKE YOU a SUCCESSFUL COPYWRITER [c’mon people!]

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Let’s just be clear about this… Your success as a copywriter…  As a marketer…  As an entrepreneur… In your career…  In your business…  IN LIFE… Your success…  IS ON YOU! It’s your responsibility. You must be proactive to figure out how to make it happen. I can give...
This Simple Exercise Makes You A Better Copywriter

This Simple Exercise Makes You A Better Copywriter

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I got this powerful exercise from the late, great Clayton Makepeace… It’s deceptively simple. Do it — actually sit down and do it — once though, and you’ll discover its power. It takes the whole features vs. benefits kerfuffle… And turbo-charges it out the wazoo....
How to Begin Testing Ads (and know what works)

How to Begin Testing Ads (and know what works)

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How do you know if your advertising or marketing works? By testing, of course! But where do you even start?  Where do you begin testing ads? That’s an EXCELLENT question. My short answer is: start with the right THINKING. Because with the right thinking — the right...
Your Customer’s Two Journeys [emotional copywriting]

Your Customer’s Two Journeys [emotional copywriting]

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Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys…  From Will Smith’s script and screenwriting...
Finding Your Buyers [#1 paid traffic secret?]

Finding Your Buyers [#1 paid traffic secret?]

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Who’s ready, willing, and able to give you money? That’s what Google, Facebook, and the other ad networks all want to know. They want you to be successful.  Because they want you to spend more and more money with them. BUT, they can’t do it themselves.  They can’t...
Don’t give up! [starting your business]

Don’t give up! [starting your business]

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If you’re struggling to get started in your business — to get clients or customers… Today’s episode will be especially relevant for you. I’m answering a subscriber’s question. She’s started her business. She’s a month in. And she’s not getting customers or clients...
How to be a successful entrepreneur [embracing risk]

How to be a successful entrepreneur [embracing risk]

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Are “safety behaviors” holding you back in business and in life? Successful entrepreneurs embrace risk.  Period. Not dumb risk.  Smart risk. But it’s very natural for us, as human beings, to avoid risk. Instead of doing the risky thing that might lead to massive...
Who else HATES headline templates for copywriting?

Who else HATES headline templates for copywriting?

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‘I think “who else” headlines are the WORST… Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much. My dislike of “who else” is to the point where I make some pretty bad assumptions...