‘I think “who else” headlines are the WORST…
Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much.
My dislike of “who else” is to the point where I make some pretty bad assumptions about ANY copy that follows…
I get all judgy about the copywriter, too.
But the other day I got an email, and the subject line started with, “Who Else …”
And what came next gave me a brand new perspective on this hated headline formula.
Yours for bigger breakthroughs,
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