You need a strong ego [for marketing & copywriting]

“Ego is the enemy.” That’s actually the title of a book I like and generally agree with, about Stoic philosophy. But it’s also a terrible and misleading statement. Because your ego is your friend.  And having a bigger, stronger, healthier ego is actually the answer....

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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