Get better every day…

This one lesson, applied, will have a bigger impact on your life than anything else I could ever teach… This morning, before starting work, I did 38 pull-ups on the gymnastics rings I have hanging from my home office ceiling. Yesterday, I did 36. On my birthday,...

How to make your copywriting interesting…

YAWN… That’s the WORST response you can get to your copy. Absolutely the worst thing you can do is to be BORING.  Because even if you have the best offer in the world, going to the best market, you’re going to miss out on most (if not all) sales by being boring. I...

Sell on value, not on price…

Here’s why I love selling ROI-oriented products… When you’re selling something that will help the client make money, the price is completely disconnected from the actual cost of goods sold. Take copywriting, for example.  If I’m creating an ad campaign for a client,...

How to generate leads through direct mail…

Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...