Do this regularly to boost your copywriting skills

“How can I get better at copywriting, fast?” This is an incredibly common question.  Especially from newer copywriters who want to get into the paid-for-results direct response niches. After all, the better you get at generating response, the more you can make. So it...

Copywriting: when to research, outline, and write…

Today, I feel like a work in progress… That feeling comes, in part, from this question.  And how it relates to my weekly planning call for client work. In short, I’m not getting copy out as quickly as I’d love to. (I always have the most optimistic aspirations.) And...

How to speak to the soul of your market…

This is one of the most powerful selling lessons I’ve ever learned — and almost nobody talks about it… I was reminded of it recently as I was talking to a client. We were talking about how in today’s market, almost every effective investment promotion is centered...