What to do when you’re smarter than your mentors…

Today’s issue should be fun — we get to talk about being better than people! OK — for those who know me, you know that’s a little tongue-in-cheek.  A little. To get anywhere in life, I think you have to have a nice little mix of arrogance and humility. Wanna make it...

A few things, done right…

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” — Bruce Lee Every day, I have to decide what to write about.  Today, being no exception. And I have a constant struggle.  Do I try to bring you...

Show me the money…

“Show me the money…” What a good little phrase.  If you’re the script writer for Jerry Maguire, you couldn’t have come up with a more quotable phrase — executed to perfection in the movie… But if that’s what you think this essay is about — well, you’ve been...

How to train new copywriters…

Let’s look at copywriting from another perspective — the client’s… It’s Mailbox Monday.  Which means today is the day for me to answer YOUR questions.  About marketing, selling, copywriting, business, life, whatever… To have your question answered in an upcoming...

What’s in the mystery box? [JJ Abrams secret]

Have you ever watched J.J. Abrams’ TED Talk? I’ll include a link at the end of the article. I found it this morning.  I clicked on a Google News headline along the lines of “The most shocking thing about J.J. Abrams’ choice to reveal the new cast list for Star Wars...