The #1 Marketing Strategy for 2024

The #1 Marketing Strategy for 2024

The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t adapt to this new reality, new economy, and new marketplace… Your marketing and your business will...
Dan Kennedy’s #1 Rule of Direct Marketing Success

Dan Kennedy’s #1 Rule of Direct Marketing Success

What is Dan Kennedy’s #1 Rule of Direct Marketing Success? …  And why is it so important? Yesterday, I reviewed a piece of marketing that broke this rule… And it was no wonder the business owner said it hadn’t gotten results. Because it broke Rule #1! When you develop...
The Winds of Change Are Blowing | What does the future hold?

The Winds of Change Are Blowing | What does the future hold?

The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year ago… And certainly very different from 10 years ago. For today’s episode I’m reflecting on that… And giving you a heads up about another very important...
Why Facebook, Instagram, Google, & YouTube Ads are so hard

Why Facebook, Instagram, Google, & YouTube Ads are so hard

When paid traffic doesn’t work, why not? If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network… And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to… What’s the...
Copywriting: How to actually use a swipe file [true story]

Copywriting: How to actually use a swipe file [true story]

I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the time, as Copy Chief. He got pissed, and ended up calling customer service and making a big stink. There were way...
NEW Breakthrough from Eugene Schwartz’s Levels of Awareness

NEW Breakthrough from Eugene Schwartz’s Levels of Awareness

The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant… The book may have been first published in 1966… But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced...