Showing up to play vs. showing up to win

“Are you going to show up to play, or are you going to show up to win?” Gary Bencivenga became the world’s greatest living copywriter based on this example. I become a different person every time I step on the ice in hockey gear, based on this principle. I use this...

The power of “Deep Work”

I shouldn’t admit this… I’ve been putting off a client project. Not so much putting it off, as giving it too little time each day. An hour here, an hour there. And no real progress is made. Yes, I’ve refined the lead.  Yes, I’ve developed the narrative.  Yes, I’ve...

The secret to generating passive income…

Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology.  If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology.  In academics, you...