The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t adapt to this new reality, new economy, and new marketplace… Your marketing and your business will...
What is Dan Kennedy’s #1 Rule of Direct Marketing Success? … And why is it so important? Yesterday, I reviewed a piece of marketing that broke this rule… And it was no wonder the business owner said it hadn’t gotten results. Because it broke Rule #1! When you develop...
It’s time for a change… Starting next week, Breakthrough Marketing Secrets will look very different (again). Today’s episode is the official announcement… An explanation of the changes… And why they’re happening. The Future of Breakthrough Marketing Secrets Yours for...
The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year ago… And certainly very different from 10 years ago. For today’s episode I’m reflecting on that… And giving you a heads up about another very important...
There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level… Whether you’re just starting out… Or if you’re looking for your next career and business breakthrough… One of these levers is probably exactly what you need… To...
The #1 most important thing to getting clients is… Revealed in today’s episode. Yeah, I’m gonna do that to you. But don’t worry. I won’t tease you too long, once you press play. I’ll share the #1 thing you need, if you want lots of clients. Why clients hire you in...
When paid traffic doesn’t work, why not? If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network… And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to… What’s the...
I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the time, as Copy Chief. He got pissed, and ended up calling customer service and making a big stink. There were way...
You have an A-list copywriter “self” inside of you… This is that part of your subconscious mind that remembers all the books you’ve read… The courses you’ve gone through… The bajillion podcast episodes… The part of you that has collected all this knowledge… Has...
https://www.youtube.com/watch?v=sg4t_xNmi3E Are you treating your freelance copywriting like a business? Or are you just trying to get a glorified job that lets you work from anywhere? You have to decide. Because if you think it’s one but it’s really the other, you’re...
If you’re ever feeling stuck or like you can’t break through to the next level… Today’s episode is for you. It’s part motivational message… Part wake-up call… With a little sprinkling of rant thrown in. Most people aren’t willing to do what is really required of them...
Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful… He sold over 3 million copies at $10 apiece… Which adds up to a small fortune, especially considering he launched it 50 years ago. But he later admitted he had a massive regret about how he ran his...
Here’s a great example of emotional copywriting… Two books, selling the same topic — fixing your money situation and getting rich. One approaches it one way. The other, another way. Between them, a great demonstration of how emotional copywriting can work — and how...
The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant… The book may have been first published in 1966… But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced...
There’s one critical element you need to build into your lead generation strategy… That will deliver pre-qualified leads to your door. There’s another thing you need to ensure if you want to make it profitable. Today’s episode comes from a reader question on “How to...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...