If you want to be a great copywriter, you must master this one thing… It goes a little above and beyond just writing skills… As you’ll hear in today’s episode. And it’s not even just about being able to write to get response — although that, too, is a prerequisite....
I hate tripwire funnels… Yes, they work. And I don’t actually hate them for the structure or anything. In fact often when I work with clients I’m recommending some variation on a tripwire funnel. Because it’s often the best way to get new customers and clients at good...
In today’s episode you get my answer to these critical questions around getting started as a freelance copywriter… — Roy, I am not sure if I should pick a niche before looking for copywriting clients… If I should write fake copy for my portfolio before looking...
I hate this stupid productivity tip… I hate it because it works. But it’s a little more complex than that. I keep coming back to it over and over again, because people keep recommending it to me. And it always happens the same way. First, I resist it, because I...
If you’re reading this in your email inbox, you’re safe — for now… (If you’re reading this somewhere else and you’re used to getting Breakthrough Marketing Secrets by email though, you should probably double-check!) I just did a big purge… I unsubscribed nearly 1 out...
I got into copywriting for the freedom it would give me… I knew from a young age that I WAS NOT a fit for a cubicle job… But I didn’t know how I’d avoid it… Until I found copywriting. Copywriting paved a clear path… For me to be my own boss… To constantly improve my...
This is the secret to big $$$ copywriting… And frankly, it’s pretty simple. You have to know what type of copywriting pays best… And WHY. Luckily, I have a simple rule for you. When you get it, you’ll never forget it. And it has the potential to help you make far more...
Will you FAIL as a copywriter? I think that’s the fear at the root of this very common question. — Roy, My biggest challenge is in believing any of these practices will actually work for ME in terms of making me $$. It’s like I have a mental block, a big grey...
Here’s a big copywriting secret to writing like an A-list copywriter… Our first drafts aren’t much better than yours. In some cases, they might be worse. It’s our willingness to massage them into something great — no matter how many passes — that leads to much better...
This unlocks your persuasion confidence fast… In today’s episode, I share a very simple visualization… It’s nothing difficult or special. It doesn’t take years to learn. And it’s not some complex or awkward persuasion technique or trick. But it’s powerful, and can...
I’m a better copywriter because I understand marketing metrics and math… It’s the side of marketing that many “creatives” don’t want to touch. And yet, it can be extremely profitable to at least know what it is and how to understand it. (Even if someone else does the...
I used to HATE this copywriting secret… I took so much pride in my writing… That I didn’t want to admit this worked so well. But the reality is this: if you want to be a better copywriter, this is what you need to do. So now I’ve learned to embrace it… And I’ve...
Do you struggle with the copywriting research process? In today’s episode, I answer a subscriber’s question about that… — Roy, After I do research, I find myself stuck. Struggling to connect what I researched with the copy when I start writing. I feel like whenever...
What does your sex drive have to do with getting response to your marketing? A LOT! But maybe not in the way you think. And this definitely is NOT another “sex sells” proclamation. Quite different, in fact. Because today I connected the dots… It started with trying to...
Video Sales Letters — otherwise known as VSLs — are both like and not like traditional sales copy in some important ways… And if you get into copywriting studying some of the classics, you can end up making fatal mistakes when it comes to writing VSLs. So today I...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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![5 Freedoms of Copywriting [#5 is huge!]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/07/5-Freedoms-of-Copywriting-5-is-huge-480x270.png)
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