Marketing testing can be your secret weapon… And it’s not just doing a few A/B split tests… Or even developing a full-on conversion rate optimization plan. It goes deeper. It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better...
If you want to build a successful business, this should be your #1 goal… It’s a really simple idea. It’s not actually that complicated to pull off. But it’s the most important thing you can do for your business. Both short and long term. It’s how you make money show...
How do you set your copywriting rates? How much should you charge? What fees will clients pay? And how can you make the most money? I really can’t believe that I don’t remember answering this question in a previous episode… Maybe I have… But then again, maybe I...
What is the Minimum Viable Funnel you need to launch your direct response offer? Giving credit where it’s due, I got this particular breakdown of the 4 elements from Justin Goff… But it jumped out at me because I’ve been teaching the exact same concept (using the same...
Whether you’re a copywriter or other marketing creative… A consultant… A coach… An agency… Or some other kind of expert or client business… There are 3 very simple frameworks to use to create your offer. When you understand these… Plus how they fit in your business…...
When you pick the right niche, you find the sweet spot between passion and profits… And, ironically, some niche you absolutely love… That’s NOT known as a “big money” niche… Might actually be a BIGGER opportunity for YOU… Than trying to chase what you hate. Most of my...
Instant Influence is a powerful book built around a relatively simple method… I recorded a video on the method — the process — a couple years ago. But I wanted to revisit it. To approach it from a new angle. To introduce it to those of you who haven’t heard of it...
Whether you’re entering a niche market as a copywriter, or launching your own business… You have some important homework to do. You have to research and discover what’s working in your niche, not just the copywriting and language, but the entire offer and business...
Having ADHD as an entrepreneur can be a blessing and a curse… On one hand, the ADHD brain works in incredible ways… Being creative… Making connections… Finding inspiration… Positioning you as the perfect “visionary entrepreneur.” But with that same brain, you can also...
What are the most critical direct response marketing skills you need to develop? Whether you’re working with clients… As a freelancer or an agency… Or if you’re launching your own direct response business… Or all of the above… There are really just TWO core skills you...
There’s one website traffic source that’s higher quality and more profitable than any other… This is critical to remember. Not all traffic sources are created equal. Some have distinct advantages over the others. For example, paid traffic is quick and easy to scale,...
So, you want more website traffic, leads, and customers… Even better if it’s FREE… Even better if you get a whole flood of them. The good news is, it’s yours for the taking. The bad news is, you’re probably NOT going to get it the way you think. You see, there’s a...
Should you study the A-list copywriting greats? And if so, should you try to write copy like them? I totally get where this subscriber is coming from with this question… — Roy, Is it possible to become great at copywriting without actually studying other successful...
You’ve probably read about “Definiteness of Purpose” in Napoleon Hill’s Think and Grow Rich… It was his very first of 17 success principles. And yes, it’s very important to know what you want — to set a definite chief aim and focus on that. But there is even more you...
This is the deep, dark psychology most people are afraid of… Your prospects desperately want something… And it’s much deeper than any superficial, surface benefits your offer can provide. But if you can give them this… Even a glimpse of it… They’ll be automatically...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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