Copywriting Research: A New Framework

Do you struggle with the copywriting research process?

In today’s episode, I answer a subscriber’s question about that…

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Roy,

After I do research, I find myself stuck. Struggling to connect what I researched with the copy when I start writing. I feel like whenever I sit down to write, all the information I researched vanishes. Do I just keep writing and I will get better in the future? Or am I messing up big time somewhere?

I feel like all the time I put into research is wasted because I can barely use it. Every time I think of it, it makes me feel brain dead and stupid.

I tried using an outline but it didn’t help much… I am dying to know where do I fuck up. I tried different things, changed the research layout, created an outline. Nothing seems to be working. I keep running into the same wall every time I sit to write copy. Each hit hurts more and more.

I don’t know how long I can do this before I break. Each and everyday that passes by makes me feel like I am not good enough to be a copywriter. I am mentally, emotionally and physically exhausted. I would do whatever it takes to fix this.

– A

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I feel the pain!

I have a few thoughts on this, on a few levels, in today’s episode.

Including a brand new framework that I think will dramatically help your copywriting research.

Learn my new framework for my copywriting research process…

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

The Story Selling Master Class

The Control-Beating Project Pre-Flight Plan