Here’s a big copywriting secret to writing like an A-list copywriter…

Our first drafts aren’t much better than yours.

In some cases, they might be worse.

It’s our willingness to massage them into something great — no matter how many passes — that leads to much better copy in the end.

Have you ever compared your first draft copy with some great copy from your swipe file?

In today’s episode, I talk about why that’s dangerous…

And the process to take your terrible first draft…

And turn it into polished, powerful, persuasive copy.

Learn how to use terrible first drafts to write more powerful copy in today’s episode.

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

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