Here’s a big copywriting secret to writing like an A-list copywriter…
Our first drafts aren’t much better than yours.
In some cases, they might be worse.
It’s our willingness to massage them into something great — no matter how many passes — that leads to much better copy in the end.
Have you ever compared your first draft copy with some great copy from your swipe file?
In today’s episode, I talk about why that’s dangerous…
And the process to take your terrible first draft…
And turn it into polished, powerful, persuasive copy.
Yours for bigger breakthroughs,
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