Gary Bencivenga is widely regarded as “The World’s Best Copywriter.” Nearly every top copywriter today cites Gary as one of their inspirations. One piece he wrote mailed over 100 million pieces profitably. Good controls mail over 1 million pieces. This was 100X that....
I can’t say much… YET… But I HAVE been given permission to share this picture for Brian Kurtz’s upcoming event… This WILL be a truly “once in a lifetime” event for direct response marketers, copywriters, and business builders....
I’m going to take a moment here away from copywriting and the details of effective marketing… To address what’s a common question especially among the younger entrepreneurs and copywriters in my fold… One of my readers, James, has a kid on the way (congrats!)… And he...
Below, an article from my friend Steve Roller about… Drum roll… Copywriting! In case you haven’t noticed, I talk a lot about copywriting. I think a lot about copywriting. Even if you’re not a copywriter, you should be paying attention. Because the most successful...
Even if you don’t consider yourself “a copywriter” this is a critically-important message. Short of my earliest lessons introducing me to the fundamentals of “sales multiplied” direct response copywriting… There’s one thing that’s had more impact than anything else on...
I want to give you a hugely awesome free gift, explained below. And I’m going to do it in exchange for — drum roll please — NOTHING! At least, I’m not going to ask anything of you in advance. But I WILL ask you to do something AFTER you get the gift. Let me explain....
You’ve heard it before… “10X as many people read your headline as read the rest of the ad.” “If you can capture someone’s attention with your headline, 80% of your selling job is done.” “The headline is the most important part of a successful ad.” And so on. That’s...
November 2009. Delray Beach, Florida. I’d been in marketing for a few years… Been a part-time freelance copywriter for a couple of those, too (on top of my full-time job). I decided to bite the bullet and go to my very first AWAI Bootcamp. I’d already been doing some...
Today I’d like to tell you about what I consider to be the most valuable skill in business. It’s the secret to… Starting a successful business from scratch… Growing the biz, once you have it going… Getting customers to do business with you again and again… Creating...
From a personal email I wrote recently — if you hire copywriters, this is how you want to think if you want to build a $100+-million company… Quick story. I’m currently working with Brian Kurtz at Boardroom/Bottom Line. We’re putting together the promotion and...
Watch this video right now, then scroll down for today’s lesson… Can you honestly tell me you DON’T want that paint on your car? And yet… As a copywriter, I should be scared! Because there was almost ZERO ad copy… Almost ZERO traditional “sales skills” demonstrated…...
A couple weeks back, I shared the story of the guy who knocked at my door with an irresistible offer… One I estimated is probably worth at least $1,000 per day to his small local company. It clearly attracted a lot of interest — as it should! Your offer is one of the...
I have to say — I lucked into having one of the most interesting neighbors on the planet. Andrew is an ex-Hollywood screen writer. He worked on South Park in its first season, including the seminal “Mr. Hankey, The Christmas Poo” episode. Plus Sabrina, the Teenage...
Yesterday I wrote about how to get your first copywriting client. In that note, I shared the exact formula I used to land my first freelance gig with a respected marketing expert. But a little more than a year before that, I’d actually landed a full-time marketing...
Hey there, I’ve been inundated with this question since starting my blog and daily emails, and so it’s time to deliver! The question is… “Roy, how do you get your FIRST copywriting client?” I know how it goes… You’ve been doing all that book learnin’ — and now you’re...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[true story] How one piece of paper made me a star copywriter](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/05/clayton-makepeace.jpg)
