I was re-listening to a rare Eugene Schwartz interview the other day. (The DVD is part of the bonus package you get when you join me at the Titans of Direct event in September.) In it, he talked a lot about his studies of Zen Buddhism. Now, Gene was a copywriter...
Wow! I’ve already gotten a lot of great feedback about the new “Theme” days I announced yesterday. Remember, those “officially” start next week, but today’s email actually fits perfectly in the “Strategy Thursday” column. Seeing how it’s Thursday, I guess that worked...
I have to admit… I’m now nearly two full months into publishing Breakthrough Marketing Secrets… And I’ve been getting all sorts of accolades for it… But for the last month I’ve been, well, confused… And, in fact, I’m having a bit of an identity crisis! You see, I...
I received this email recently from a regular reader, and I thought answering it here would be helpful to you… Roy, I’ve been reading your blog recently, and appreciate the valuable information you provide. Thank you for sharing your knowledge. But in a recent...
There’s a nasty undercurrent in our society that teaches many — consciously and unconsciously — that selling is evil. Somehow corrupt. Inherently deceptive. Malicious. I disagree. And I don’t think I can say it better than Joe Polish did in this video… For those who...
The hardest, most expensive thing to do in just about any business is to get new customers. It’s also one of the most important things you can do. And it’s, by far, the most coveted marketing goal. When you hear about all the top marketing consultants and copywriters,...
During the recent conversations around the Titans of Direct Response promotion, I had a lot of questions come up… But there’s one that kept surfacing again and again, so I’d like to address it here… “Just how did you land a whale of a project like this — and a...
Here’s another excerpt from my upcoming Breakthrough Marketing Secrets book. Gary Halbert used to always say that to be great at direct marketing, you had to understand two things. First, behavioral psychology — what makes people respond… And second, math — how your...
Today I have a quick story for you. It’s about hiring copywriters. And a dumb mistake someone made in regard to hiring me. (Yes, I know that sounds really cocky.) But the lesson is MUCH bigger than that. So even if you don’t regularly hire copywriters (or you’re not a...
So… It appears I’ve opened a can of worms… You see, Boardroom’s upcoming event, The Titans of Direct Response, is missing something… Women speakers. Actually, it’s missing a lot of things, if diversity is your primary goal. African Americans. Latinos. There’s only one...
The following is an excerpt from my upcoming book, Breakthrough Marketing Secrets. In Your Fast Start Guide, I discussed the first and last job I had before going out on my own as an in-demand marketing consultant. I explained how I started in the marketing department...
Today, an old and familiar trick… And a challenge! Whether you write copy for your own business, or for clients, there’s one thing that’s for certain… If you write better copy, you will earn more. (It’s why, even though a good portion of my list are business owners...
You may or may not know this yet, but I studied psychology in college. Specifically, I probably fit somewhere in the Human Potential Movement. I didn’t care so much about how to fix people. Or really, understanding all the psychoses and neuroses humans face. I was...
Most marketers and business owners have ZERO clue about the best way to grow their business. Ask 95% of marketers, and they’ll focus exclusively on the next new customer… And the next new customer… And the next new customer. It’s the other 5% who are able to build...
There’s a huge fallacy in internet and direct marketing. It’s that bigger list = better list… “The more people I have on my list, the better…” They think… “Because I want more people to sell to.” And I get it… The idea is that every person is a potential sale… Every...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Every Touch Is A Selling Opportunity [true story]](http://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/06/customer-support-e1402581390505.jpg)
