Breakthrough Marketing Secrets
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Money loves speed…

Money loves speed…

One of the most important lessons I’ve learned in business is “money loves speed…” This can often lead to things being messy the first time they’re rolled out.  This means you’re almost never perfect. And yet, it means you get a TON done! And, when you act fast, you...
The 3 Pillars of Highly-Effective Story Selling…

The 3 Pillars of Highly-Effective Story Selling…

Today’s email is going to be quick… My oldest son was up at 1:30 AM this morning after a nightmare (no doubt a subconscious response to “back to school” jitters), and after he woke me up I couldn’t get back to sleep. While I did get SOME work done during that time...
Find the selling story by working backwards…

Find the selling story by working backwards…

We’re in the thick of it now! Much of my day today has been consumed with unexpected technical issues around the launch of the Story Selling Master Class. Add to that a last-minute business-related trip that I’m finalizing details on, and I feel like I’m running...
Proof Jeff Walker is a story selling genius…

Proof Jeff Walker is a story selling genius…

Here’s a great example of a selling story “in the wild”… Most of today’s issue is going to be a reprint of one of the most popular articles on my site… It’s always nice when Google recognizes your article as one of the top pages on the internet for a major guru’s...
How to get a meeting with a great potential lead

How to get a meeting with a great potential lead

First, a little bit of housekeeping… I’m officially kicking off the launch of my Story Selling Master Class today — by NOT offering anything for sale! Instead, this morning, I recorded an incredibly-valuable FREE presentation covering the power of story selling, as...
How to make a big sale believable and compelling…

How to make a big sale believable and compelling…

When I woke up at 4 AM on April 21st, it was like any other early morning… I stumbled sleepily into the master bathroom, and kept the lights off so my eyes wouldn’t have to adjust. A minute later, I hear footsteps in our bedroom. I assume it’s my wife, who is almost...
The 3-Step Story Formula

The 3-Step Story Formula

We’re coming down to the wire… With the big launch of my Story Selling Master Class coming up next week, I’m thinking all stories, all the time. And so, no doubt, you’re going to get a TON of incredibly valuable story telling and story selling information in the next...
Copywriters: Should you go to AWAI’s Bootcamp?

Copywriters: Should you go to AWAI’s Bootcamp?

It’s Monday, which means it’s time to answer YOUR questions! You know the drill.  Every Monday I open up my inbox and answer one of YOUR questions. I’m looking for a great question to answer next week.  Make it about business, marketing, selling, copywriting, STORY...