Heya, I’m going to keep today’s issue brief…
I’ve been interviewed for another podcast! (Which I love to do, by the way — if you have a relevant podcast, you can reach out to me at [email protected].)
The interview came up because Dave Allen (who is now a reader) was watching the Titans of Direct Response DVDs, and he heard Brian Kurtz tell the story of getting me to write the Titans letter, from the stage, during his opening speech at Titans.
He thought, “I’ve got to connect with this guy!” And the rest, as they say, is history.
Here’s the YouTube video of me on Dave’s Takeover Tuesday podcast…
Click here to follow Takeover Tuesday on Facebook, and to see past episodes.
Here’s a little bit about what was covered…
— Me, transparently telling my ORIGIN STORY — a good lesson if you’re paying attention to story selling for my upcoming Story Selling Master Class!
— How I landed one of the coolest copywriting gigs of my life — a huge lesson in the power of networking, and how to do it right…
— What Dan Kennedy said when he saw my Titans of Direct Response copy — he can be a vicious reviewer!
— What most novice copywriters will never do, that pros always do and that practically ensures your rise to the top…
— What I really think about AWAI (will this get me in trouble?!)…
— The best place to learn the copywriting basics — totally contrary to what most gurus today will tell you…
— The best URL to visit to learn about the business of copywriting — how to really make money…
— What businesses really care about when hiring copywriters — hint: almost no business owner is lying awake at night, staring at their ceiling, thinking, “I NEED to hire a copywriter!”
— Step-be-step: how to create a highly-successful copywriting career…
— Why CHARACTER plays such a huge role in selling, positioning, and creating your dream business — and how to define it for maximum success… (Again: Story Selling Master Class!)
— The secret to “owned media” and how to use it to become a recognized celebrity-expert in your field…
— A very simple, direct way to create a compelling offer to launch a copywriting or consulting business…
And probably a whole lot more that I skipped or missed in putting together this quick list of what was covered!
Enjoy!
Yours for bigger breakthroughs,
Roy Furr
